Reimagining tomorrow is the theme of Festuris Gramado, which begins this Thursday (6/11)

Festuris Gramado 2025 brings together tourism professionals from across the continent to discuss innovation, sustainability, and business development. The 37th edition, taking place from November 6-9 at Serra Park in Gramado, Rio Grande do Sul, is supported by the Government of Goiás through Goiás Turismo. The fair is distinguished by its integrated business showcase, mentoring sessions, conferences, and spaces dedicated to health, diversity, gastronomy, and accessibility.

According to Roberto Naves, president of Goiás Tourism, the state's presence at the event is strategic, as it allows Goiás to connect with the main trends in the global market. The focus on sustainability and green tourism aligns with the central concept of this edition, reinforcing the state's commitment to responsible and innovative practices.

The Goiás stand is betting on technology and interactivity to captivate the public. A 3D LED panel simulates a waterfall inspired by the Chapada dos Veadeiros, accompanied by totems with games and an Immersive Sensory Booth. This space invites visitors to explore, through visual, auditory, and tactile stimuli, the state's main destinations, such as Goiânia, Terra Ronca, the Chapada dos Veadeiros, and the recently discovered Fairy Chimneys.

The region's hot springs and religious tourism, with a special focus on the Trindade Basilica Sanctuary, will also be represented. Tastings of specialty coffees and craft beers complement the offerings, providing the public with an authentic taste of Goiás.

With impressive results, Festuris continues to solidify its position as one of the continent's largest tourism events. In 2024, the event welcomed over 15,000 visitors, promoted 53 international destinations, and generated R$480 million in business—figures that promise to be surpassed in this new edition.