Espaço Luxury celebrates 10 years with a new concept that brings together the biggest brands in luxury tourism
The special edition features an ambiance inspired by “quiet luxury” and pays tribute to the brands that have supported the project since its inception
The Luxury Space at the 37th Festuris – Gramado International Tourism Fair – celebrates a decade of success and consolidation as one of the leading environments dedicated to high-end tourism in Latin America in 2025. To commemorate the anniversary, the space is undergoing a complete renovation, presenting a new concept inspired by the global trend of quiet luxury , with a nautical aesthetic and ornamentation based on the hydrangea, Gramado's symbolic flower.
The special atmosphere also marks the launch of the Hortênsia Project, an initiative that seeks to rescue the history and identity that made the city one of the most emblematic tourist destinations in Brazil and the world.
With 115 spaces already booked and 130 brands confirmed, Espaço Luxury reaches its 10th edition, reaffirming its leading role in the international market. The curated selection brings together exclusive destinations, hotels, and experiences that represent the best of global luxury tourism.
The special program will include cultural and gastronomic activities throughout the event. On the afternoon of November 7, Portugal—the Guest of Honor at Festuris 2025—will host the official opening reception with wines, traditional appetizers, and interactive artistic performances. On November 8, Argentina will take center stage, hosting a happy hour with wines and traditional recipes, accompanied by a harp performance.
Among this year's highlights is the participation of Turkey, which joins the event for the first time, representing the country's luxury tourism segment. Companies and destinations that have participated since the project's inception will also be honored in recognition of their contribution to strengthening the sector.
“Luxury tourism is experiencing a period of global expansion, and Festuris is supporting this movement with a strategic and innovative approach. Gramado is establishing itself as a prime location for international brands and professionals to connect, share experiences, and generate high-value business. Espaço Luxury is a showcase for this segment, which is growing thanks to the exclusivity, sustainability, and authenticity of its experiences,” highlighted Marta Rossi, CEO and founder of Festuris.