Data and AI drive the future of tourism events at WTM London

Within the framework of the World Travel Market (WTM) London, Mabrian, The Data Appeal Company – Almawave Group and the Global Tourism Resilience Council brought together leaders from the tourism and technology industries in a private session entitled “Strategic Intelligence for Events: Data, Impact and the Future of Event Tourism”.

The meeting included the participation of executives from JCDecaux, ICF, This is Breeze and Queer Destinations, among others, who analyzed how data and artificial intelligence can help destinations plan, measure and optimize the impact of events.

“Events are one of the most powerful tools destinations have to build reputation, investment, and community value,” said Mirko Lalli, CEO of The Data Appeal Company. “When they are underpinned by data intelligence, they become engines of sustained growth.”

For his part, Carlos Cendra, partner and director of Marketing and Communication at Mabrian, highlighted that data intelligence allows for the evaluation of the impact and legacy of events with a focus on local communities.

Laurie Myers, global strategist at the Global Tourism Resilience Council, stressed the need for collaboration between governments, businesses and destinations to “redefine the value of events with purpose, transparency and long-term impact.”

The session concluded with a clear consensus: data analytics and sustainability must be central pillars in the strategy of destinations seeking to boost event tourism.

Fuente:
Mabrian / The Data Appeal Company – Almawave Group / Global Tourism Resilience Council