ICT and 45 Costa Rican tourism companies promote the country at the World Travel Market (WTM) London fair

With the aim of attracting and increasing the arrival of European tourists, the Costa Rican Tourism Institute (ICT), together with 45 Costa Rican tourism companies, is participating this week in the World Travel Market fair, known as WTM London, one of the most important in the world.

WTM London celebrates its 45th anniversary as the ideal platform for promoting destinations and networking for participating companies, bringing together ministers and industry leaders, and expanding its capacity this year by 25% more than usual.

Costa Rica is present with a 276 square meter stand, located in the Excel London Convention and Exhibition Centre, where visitors will receive information about the country and also enjoy coffee thanks to barista Gabriel Abarca, from the Costa Rican Coffee Institute (ICAFE), in charge of making demonstrations of the various ways to prepare this rich beverage.

Furthermore, consistent with the Pura Vida motto and reconnecting with the essentials of life, visitors will have a relaxation area adorned with elements of Costa Rican nature, related to the wellness tourism they can enjoy in Costa Rica.

“WTM is one of the most important fairs in the world, the last major tourism fair of the year, and an opportunity for Costa Rica to encourage European tourists to choose our country as their holiday destination and thus continue bringing social progress to the communities,” said William Rodríguez, Minister of Tourism.

Between January and September of this year, 54,380 tourists from the United Kingdom visited Costa Rica via all modes of transportation, making it the third largest source of travelers from Europe, after Germany and France.
The 45 Costa Rican companies participating in the Costa Rica stand represent the car rental, tour operator, hotel, and adventure activity sectors, among others.

Source: ICT.