Ecuador promotes its sustainable offerings and unique experiences at WTM London 2025
During this important event, Mateo Estrella, Ecuador's Vice Minister of Tourism, highlighted the country's efforts to position itself as a destination for nature, culture, and sustainability, strengthening its presence in key international markets
What does it mean for Ecuador to participate in a fair like WTM London?
Participating in WTM London is very important because it's a global showcase. Here we can demonstrate what Ecuador has to offer in terms of biodiversity, culture, and hospitality. London is a key point for connecting with the European market, which increasingly values sustainable and authentic destinations.
What proposals is Ecuador presenting at this year's event?
We are promoting a diverse offering that includes the Galapagos Islands, the Amazon, the Andes, and the Coast. We want visitors to understand that Ecuador is a small country, but with enormous natural and cultural wealth. We also highlight products related to adventure tourism, wellness, and community-based experiences.
What progress has the country made in terms of tourism sustainability?
We have strengthened our sustainability policies, supporting local communities and operators who work with responsible practices. In destinations like the Galápagos Islands and the Amazon, international standards for conservation and regenerative tourism are being implemented. We are also promoting sustainable destination certification and training programs throughout the country.
How is Ecuador's international promotion carried out in priority markets?
Our focus is on targeted promotion. Europe remains a strategic market, along with the United States and Latin America. We participate in major trade shows, run digital campaigns, and organize roadshows to connect with tour operators and specialized media. The goal is to showcase that Ecuador offers unique experiences year-round.
What message would you like to convey to tourism professionals looking for new destinations in the region?
Ecuador is an authentic, diverse, and welcoming country. Here you can experience nature in its purest form, discover ancient cultures, and enjoy the warmth of its people. We are ready to welcome travelers with a sustainable and high-quality offering.