Minister Pablo Menoni participated in the thematic session, within the framework of the 26th UN Tourism General Assembly
The conference addressed technological advances applied to the sector, with special attention to responsible practices and strengthening human capabilities in the face of new digital challenges
During the 26th UN Tourism General Assembly, a session was held to analyze technological innovation as a driver of change in the tourism sector. The meeting aimed to foster the exchange of experiences and knowledge on the application of digital tools in the management and promotion of destinations, promoting sustainable and equitable development.
In his presentation, Minister Pablo Menoni highlighted the strategies implemented nationwide to optimize the promotion of tourism products through micro-segmentation and immersive experiences. He emphasized that these initiatives aim to offer more authentic and memorable experiences, while also forging new links between technology and hospitality.
The official also emphasized the need to ensure the ethical and responsible use of digital tools, safeguarding the privacy of travelers, ensuring the transparency of systems, and promoting the continuous training of workers in the sector.
The session concluded with a consensus on the importance of establishing public policies that strengthen international cooperation and guide the development of inclusive technological practices, capable of benefiting both destinations and the communities that comprise them.