37th Festuris: Deborah Daloia, Sales Manager for Arajet in Brazil, highlights the expansion of air connectivity in the Americas

The strength of connectivity between the Americas, according to Deborah Daloia, sales manager for Arajet in Brazil, is that the company's project is ambitious and progressing at an accelerated pace. "Arajet is a constantly growing project. We want to be a new connectivity group within the Americas, uniting the south and north of the continent, passing through the Caribbean and Central America," says Daloia.

The executive explains that the company has been meeting a latent demand for flights between South America and destinations such as the United States, Canada, and the Caribbean. "There is a lot of opportunity and a lack of connectivity options. Our goal is to fill that gap," she adds.

Routes that connect the continent

Currently, flights from Brazil depart from São Paulo (Guarulhos) to Punta Cana, the company's main hub. From there, Arajet connects passengers to more than 28 destinations in the Americas. These include cities such as Buenos Aires, Córdoba, Santiago, Lima, Bogotá, Medellín, Quito, Mexico City, Cancún, Toronto, Montreal, Orlando, Boston, Chicago and New York, as well as Caribbean islands such as Aruba, Curaçao, Kingston, Saint Martin and Puerto Rico.

Strategy supported by technology and alliances.

Arajet's growth relies on a combination of technology and strategic partnerships. "To operate in so many destinations, we need a very streamlined operation. We use technology to optimize routes and reach more markets, even if some routes are not yet daily," explains Daloia.

She also highlights the role of alliances: “We have a very strategic relationship with Boeing and with the Dominican Republic, which helps us in negotiations with airports and aircraft suppliers. It's a project built collaboratively.”

Active presence at major tourism fairs.

The executive emphasizes the importance of participating in industry events. In 2024, Arajet was present at trade shows such as WTM, ABAV, and Travel Next Minas, ending the year at Festuris in Gramado (RS). “Festuris is an event that I really enjoy. It's Arajet's first time, but it offers incredible opportunities to connect with agents and partners,” says Daloia.

In addition to strengthening relationships with tour operators and consolidators, the company has sought to expand its partnerships with hotels and DMCs (Destination Management Companies) in the destinations where it operates.

Training and relationship building with the trade.

Even with a still lean sales team in Brazil, Daloia conducts intensive promotional and training work. "For now, I'm the only one working in Brazilian sales, but I do a lot of training and visits. We are bringing new sales models and locating sales channels and payment methods for the local market," he says.

Arajet also offers special rates for groups and block bookings, in addition to strengthening direct sales channels for travel agents.

Projected growth for the Brazilian market

With actions focused on trade and the end consumer, the outlook is optimistic. "We expect that at least 20% of Arajet's sales will come from the trade next year. In Brazil alone, our growth should exceed 100%," projects Daloia.

Arajet's participation in Festuris reinforces the company's commitment to connecting cultures, strengthening partnerships, and consolidating its presence in the Latin American market, with a focus on new opportunities and sustainable expansion.

At Serra Park, in Gramado (RS), Festuris presented the theme that guided the entire edition: "Reimagining Tomorrow", from November 6th to 9th.

Reporting and photo: Mary de Aquino.