LATAM and Warner Bros. Discovery Latin America bring the magic of Harry Potter to the skies with specially designed planes and onboard experiences
The alliance between the two companies will offer an immersive experience for one year, featuring themed aircraft, exclusive content, and activities inspired by the universe of the young wizard
LATAM Airlines Group announced an exclusive partnership with Warner Bros. Discovery Chile to introduce Harry Potter -themed experiences on board its flights. For 12 months, starting November 12, the initiative will transform the travel experience with entertainment, special activations, and official merchandise from the renowned film saga.
As part of the collaboration, LATAM will unveil a Boeing 787-9 and an Airbus A320 adorned with iconic artwork from the films, which will operate on international and domestic routes. These aircraft will become a traveling icon for fans, both in flight and at airports throughout the region. In addition, a commercial produced in partnership with WBD Ad Sales will be launched, combining the excitement of the saga with LATAM's mission to connect people, destinations, and inspiring stories.
“ Harry Potter is a story that has marked generations around the world. We are very excited to present this partnership that transforms travel into a unique and memorable experience. At LATAM, we seek to connect people not only with destinations, but also with the stories that inspire them,” said Paulo Miranda, Vice President of Customers at LATAM Airlines Group.
For his part, Pablo Greco, Vice President of Sales for the Andean region at Warner Bros. Discovery, highlighted that “expanding the universe of a global icon like Harry Potter in partnership with Latin America reflects our commitment to creating creative and surprising experiences that strengthen the emotional connection with fans. This project, developed in Chile and expanded regionally, demonstrates the potential of our brands to generate deep connections in innovative contexts.”
To coincide with the 25th anniversary of the release of Harry Potter and the Philosopher's Stone , the initiative will allow passengers to enjoy a themed onboard experience, complete with visual elements, collectible products, and catering inspired by the wizarding world. In addition, all the films in the saga will be available on LATAM Play , the in-flight entertainment and connectivity platform, along with other special content.
Throughout the year, raffles, activities and activations will be held at airports and on social media with prizes that will include tickets, themed experiences and official merchandise.
With over 300 films, 1,000 series episodes, and 800 music albums, LATAM Play offers the most extensive entertainment catalog in South America. The addition of content from Disney+, HBO Max, and Paramount+ solidified the group's position as a regional pioneer in offering productions from leading international platforms, reaffirming its leadership in innovation and onboard experience.