PriceTravel Holding boosts its global expansion and technological leadership at WTM London 2025
The company presented its progress in connectivity, international expansion and proprietary technology, consolidating its position as a key strategic partner in B2B hotel distribution worldwide
PriceTravel Holding , the fastest growing travel distribution company in Latin America, participated in the most recent edition of the World Travel Market (WTM) London 2025 , one of the most important meetings of the global tourism industry, which brought together more than 46,000 professionals from 180 countries .
During the three-day event, from November 4th to 6th , the company presented the results of its global expansion strategy , as well as its plans to continue strengthening its technological and commercial leadership in the sector. In particular, it highlighted the progress of Connect by PriceTravel Holding , its wholesale unit , which integrates an in-house developed API platform , cutting-edge technology, direct contracts , and 24/7 personalized service , with access to a portfolio of properties in strategic markets worldwide.
“Participating in global tourism industry events, such as WTM London, is part of our growth and international expansion plan. We currently have more than 50,000 directly contracted hotels and a presence in 190 source markets , which positions us as a solid company with a highly competitive offering and a business model focused on strengthening our strategic alliances,” said Ivonne Arriola , Wholesale Director of PriceTravel Holding.
Yulia Chutaeva , Head of Sales for EMEA & APAC, emphasized the importance of technological innovation in the business model: “We are delighted to participate in WTM London, offering our partners flexible cloud solutions , excellent response times , over 99.5% availability , and integration options via APIs or HTML platforms . All of this reinforces our position as a technology company prepared for a constantly evolving market.”
With this participation, PriceTravel Holding reaffirms its role as a leader in B2B hotel distribution , driving innovative solutions that optimize connectivity, operational efficiency, and reliability for its clients and global partners. Its presence at WTM London further solidifies its commitment to the digital transformation of the tourism sector and its vision for sustained international growth.