Smarter borders: the key to boosting tourism and the global economy

The WTTC has released a new study highlighting the enormous economic potential of modernizing border processes globally. The organization estimates that a more agile and digital system would not only strengthen the tourism industry but also boost economic growth, job creation, and connectivity between countries.

The report, developed in conjunction with the consulting firm Deloitte, underscores that international travel is at a turning point. While demand has recovered after the pandemic, border infrastructure and control processes in many destinations still operate under traditional systems that do not meet the new needs of the modern traveler.

In this context, the WTTC proposes moving towards a "smart borders" model, based on the implementation of technologies such as biometrics, artificial intelligence, and predictive data analytics. These tools would allow for more efficient passenger identification, reduced waiting times, and enhanced security without hindering the flow of people.

The study also emphasizes that a seamless travel experience depends not only on technology, but also on cooperation between governments, airlines, and international organizations. Establishing common standards, securely exchanging information, and harmonizing regulations would be essential steps toward creating a truly global mobility ecosystem.

WTTC President and CEO Julia Simpson stated that “the border systems of the future must balance security, efficiency, and traveler experience. It is time for countries to work together to create more connected, secure, and sustainable processes.”

According to the organization, a coordinated international mobility policy could provide a significant boost to tourism, facilitating both leisure and business travel. By reducing barriers to entry and simplifying procedures, destinations become more competitive and accessible, fostering local and regional economic development.

The document also calls for strengthening public-private collaboration. Companies in the sector—from airlines and airports to technology platforms—play a key role in implementing digital solutions, while governments must ensure the protection of personal data and the interoperability of systems.

Currently, several countries are already experimenting with “frictionless travel” programs that utilize digital passports, facial recognition, and automated immigration systems. Examples such as the “Smart Gates” in the United Arab Emirates or the “Known Traveller Digital Identity” system in Canada and the Netherlands demonstrate how technology can improve the passenger experience and increase airport operational capacity.

The WTTC insists that modernizing borders is not just a matter of efficiency, but a strategic opportunity to strengthen the competitiveness of global tourism. In a scenario where the sector continues to recover and reinvent itself, investing in innovation and cooperation can be the definitive step towards a more connected and sustainable future.

Source: World Travel & Tourism Council (WTTC)