Bariloche seeks to conquer the Brazilian market with summer experiences

What are Bariloche's expectations for Festuris?

For Bariloche, coming to Brazil is nothing new, as it is our main international market. But this time we bring a different message: to sell summer. All Brazilians associate Bariloche with winter and snow—it's even called "Brasiloche" because there are more Brazilians than Argentinians during that season—but we want to show everything the destination offers outside of that period

Many Brazilians who visited Bariloche in the summer tell us they fell even more in love with the destination during that time. That's why our job is to share those experiences that not everyone knows about.

Why is it important to participate specifically in Festuris, in Gramado?

Because there's a very special connection between Gramado and Bariloche. Every time I come, I discover stories that unite us: for example, in "Minimundo" there's a replica of the Bariloche airport, and Brazil's first artisanal chocolate factory was inspired by a Bariloche chocolate shop from the 1970s. Even many local restaurants have dishes named "Bariloche."

That's why coming here has symbolic value. Southern Brazilians already recognize and value us, and we want to strengthen that bond by showcasing new offerings outside of winter.

What experiences are you looking to highlight for the Brazilian public?

We're not here to sell beaches, but nature and immersive experiences. Bariloche is one of the few cities in the world located within a national park, Nahuel Huapi, giving it a unique scenic setting.

We invite travelers to take train rides through the Patagonian steppe, enjoy a barbecue at a rural ranch, go glamping along the Limay River, or experience the Andean Crossing, a journey across lakes and mountains that connects Chile and Argentina by crossing the Andes.

We also promote horseback riding excursions, exclusive sailing trips on Lake Nahuel Huapi, and two strategic events that are an excellent excuse to visit Bariloche outside of winter.

What are those strategic events?

The first is Bariloche a la Carta, our gastronomic festival held the first week of October. It lasts four days, with a week of exclusive menus at local restaurants beforehand. This year, for the first time, we had a Brazilian chef as a guest, to strengthen ties between our two markets.

The second event is the National Chocolate Festival, which takes place during Holy Week. Bariloche is the national capital of chocolate, and the whole city is transformed: there are themed decorations, chocolate figures, activities for children, and the world's longest chocolate bar, over two and a half blocks long, which is then shared with the public. It's a unique and very attractive celebration for families.

What are your expectations for the summer season?

We've just come through a record-breaking winter, so we're confident that the summer will be excellent. Advance bookings and indicators are very positive. We expect a high volume of visitors, mainly from Argentina, Uruguay, Chile, and Colombia, as well as medium- and long-haul markets like Mexico and the United States, who are looking for nature, adventure, and mountains.

Bariloche is ready to offer you an unforgettable experience in any season.