HBX Group announces the 2026 editions of MarketHub under the slogan “UNLOCKED”
The three meetings — in Asia, Europe and America — invite participants to explore the transformative power of technology, data and human collaboration in the new era of global tourism
HBX Group (HBX.SM), the leading independent B2B marketplace for travel technology, announced the dates and locations for its MarketHub 2026, which will be held in Asia, Europe and America under the theme UNLOCKED, a concept that symbolizes the opening to new possibilities in a sector undergoing transformation.
The cycle will begin with MarketHub Asia, from February 3-6, 2026, at the Hilton Bali Resort (Indonesia). This will be followed by MarketHub Europe, from April 21-24, 2026, at the InterContinental Malta, and finally MarketHub Americas, from June 23-26, 2026, at the Moon Palace The Grand Punta Cana (Dominican Republic).
The UNLOCKED motto represents the rapid evolution the travel industry is experiencing in 2026: the expansion of artificial intelligence, new traveler behaviors, and technological advancements that are redefining how we plan, distribute, and enjoy travel. HBX Group's MarketHubs will bring together partners, thought leaders, and industry pioneers to discuss how technology unlocks business potential, how data drives strategic decisions, and how human relationships remain the engine of innovation and collaboration.
“Our MarketHubs are the meeting point where the travel sector shares knowledge, generates ideas, and creates lasting partnerships. Under the motto Unlocked, we want to inspire our partners to rethink the limits of what is possible when innovation and collaboration go hand in hand,”
highlighted David Amsellem, Chief Distribution Officer of HBX Group.
Xabi Zabala, the group's Chief Sourcing & Operations Officer, added:
“MarketHubs wouldn't be possible without the trust and support of our partners. Their contribution is essential to making these events a reality and driving innovation across the entire travel ecosystem. Together, we are building a more connected, agile, and collaborative future for our industry.”
With over 13 years of experience, MarketHub events have established themselves as one of the most influential B2B gatherings in global tourism. Each edition brings together more than 1,400 participants from 50 markets, including executives from tour operators, agencies, hotel chains, and technology providers, in an exclusive, invitation-only space that combines inspiration, networking, and strategic vision for the future of travel.