ITB Berlin 2026 opens registration for its exclusive Buyers Circle

ITB Berlin, the world's leading travel trade fair, announced the opening of registration for the 2026 Buyers Circle, an exclusive network offering 1,300 senior buyers the opportunity to access high-level contacts, strategic information and unique advantages within the event.

Held from March 3-5, 2026, the next edition will mark the 60th anniversary of ITB Berlin, solidifying its position as the world's leading B2B platform for the tourism industry. Under the theme "Exclusivity for your business," the Buyers Circle aims to bring together key decision-makers from the leisure, corporate travel, MICE, and travel technology sectors to foster new partnerships, forge strategic agreements, and unveil the latest trends and innovations.

A high-level global network.
Members of the ITB Buyers Circle are carefully selected based on criteria that guarantee diversity, quality, and relevance for exhibitors. Approximately 35% of participants come from Germany and 65% from 20 other countries, including the UK, Spain, France, Italy, the Netherlands, Switzerland, China, Sweden, and the USA.

The program has established itself as a key meeting point for international leaders, acting as a catalyst for trends, cooperation, and investment in the global tourism industry. In 2026, China will be the sponsoring country of the Buyers Circle for the second consecutive year, strengthening the connection between the European and Asian markets.

Exclusive privileges during the trade fair: 

Selected buyers will have access to the Buyers' Circle Lounge, located in the historic Palais am Funkturm, a space designed for private meetings, comfortable work, or simply relaxation. This exclusive environment offers modern workspaces, free Wi-Fi, refreshments, early access to the exhibition center, and a fast-track entry lane to the trade fair the ITB Berlin Congress.

In addition, members will have access to reports, studies, market analyses, and specialized technical documents, prepared by leading industry experts, which will serve as a guide for strategic decision-making and the identification of growth opportunities.

Leading tourism towards balance
In 2026, the ITB Berlin Convention will have as its central theme “Leading tourism towards balance”, a motto that invites reflection on the future of the sector through inspiring debates, innovative solutions and sustainable perspectives.

“In addition to the Buyers Circle, ITB Berlin brings together numerous influential professionals each year who come to the trade fair to network, close deals, and discover trends. This demonstrates ITB’s role as the leading platform for dialogue, innovation, and development in global tourism,”
emphasized Gianna Nemitz, Senior Product Director at ITB Berlin and head of the Buyers Circle.

With its focus on exclusivity, international collaboration and strategic vision, the ITB Berlin 2026 Buyers Circle is shaping up to be one of the most anticipated initiatives of the next edition, reinforcing ITB's leadership on its 60th anniversary as the global epicenter of tourism and business.

Source: Messe Berlin