Chubut consolidates its position in the Brazilian market with an active participation in Festuris Gramado
The province of Chubut continues to strengthen its presence in Brazil with an intense promotional agenda that included training sessions, workshops, and business meetings in various cities
Within the framework of Festuris Gramado, Travel2latam spoke with Magalí Volpi, Undersecretary of Tourism of Chubut, who shared the work priorities and the attractions that distinguish the destination.
How was Chubut's participation in Festuris and what activities did they carry out in Brazil?
We have been working intensively in the Brazilian market for the past two years, as part of the strategic plan spearheaded by Governor Ignacio Torres and our Minister of Tourism, Diego Lapeña. The agenda began even before Festuris: on Monday, we kicked off a series of training sessions and workshops that included three events—in São Paulo, Curitiba, and another in Brazil—where Chubut business owners had direct contact with the local trade. These were very productive days that allowed us to strengthen business ties.
What proposals are they presenting at this edition of the event?
Chubut offers a comprehensive and diverse range of experiences, perfectly suited to the tastes of Brazilian travelers. We boast excellent cuisine, quality hotels, and unique landscapes that stretch from the Andes Mountains to the sea. Visitors can enjoy amazing experiences, such as discovering an award-winning whisky from Scotland, savoring our fine fruits, Patagonian lamb, seafood, or traditional Welsh tea. Furthermore, Welsh culture is very much alive, and many Brazilian tour operators who have visited us agree that Chubut is a "hidden paradise."
How is the province connected to the Brazilian market?
From anywhere in Brazil, you can easily reach Buenos Aires, and from there, there are 90-minute flights to Trelew or Puerto Madryn for those who want to start along the coast and explore the Valdés Peninsula, or to Esquel to enjoy the Andean region. In winter, Esquel offers skiing at the La Hoya resort, and you can also experience La Trochita, a century-old train that transports visitors back in time. There are also tulip fields, Welsh tea rituals, and the architecture and music of that rich cultural heritage.
Chubut is also known for its paleontological wealth. What would you highlight about that experience?
That's right, the largest dinosaur in the world, the Patagotitan mayorum , was found in Chubut , and its remains can be seen at the Egidio Feruglio Museum (MEF) in Trelew. It's a fascinating place for paleontology enthusiasts: fossils and marine formations can be found hundreds of meters above sea level, allowing for a deeper understanding of the region's natural history.
What types of accommodations and new tourist areas are they promoting?
We have a wide variety of options, from ranches that offer an authentic Patagonian experience to beachfront hotels and smaller, more intimate guesthouses. We're also promoting the Patagonia Azul region, a very exciting coastal project that we're currently showcasing. And, of course, we highlight our 17 protected areas, including two UNESCO World Heritage Sites: Los Alerces National Park and Península Valdés.
How many days is recommended to visit the main attractions of the province?
A minimum of one week. Ideally, about ten days to take it easy and fully enjoy it. A highly recommended route is to start in Esquel and cross the entire province along the Gondwana Route, following the Chubut River. It's a fascinating journey where the landscape constantly changes: mountains, rock formations, valleys, and finally the sea at Península Valdés.