Meeting Festuris: Speaker Roberto Lopes, from BetaHauss, highlights how Artificial Intelligence expands human potential

The centrality of people in the age of AI.

On the first day of the Festuris Meeting, at Serra Park in Gramado, Roberto Lopes began his presentation by emphasizing that any discussion about technology needs to start with people. Before thinking about tools, according to him, it's essential to understand human behaviors, emotions, and repertoires. The speaker stated that transformation begins with the ability to unlearn in order to relearn, acknowledging that "it's difficult to leave some things behind."

The importance of listening to, studying, and understanding the technological landscape.

Lopes emphasized that everyone is going through the same adaptation process. For him, keeping up with advancements, studying, and listening to market signals is crucial for those seeking relevance. He noted that many professionals still resist the topic, even in the face of evident daily changes.

Creating conversational assistants and using tools consciously.

The speaker cited the development of a conversational assistant created by his team to support professionals in critical situations, generating emergency plans through AI. The example served as a warning. "Don't live without it, but don't become a hostage to artificial intelligence," Lopes stated, reinforcing the need for balance to avoid a decline in cognitive capacity.

The balance between value extraction and technological dependence.

Using a chart created with the help of ChatGPT, Lopes explained the three profiles of AI users: skeptical, dependent, and conscious. He highlighted that dependent users risk losing important skills, while strategic users question, analyze, and extract the best from the tools.

AI as an amplifier of human capabilities

Lopes dispelled the fear of technological replacement and stated: "AI is here to expand you, not replace you." He cited data from Google Cloud showing that 74% of respondents have already perceived the impact of generative AI on decision-making and that 55% have registered significant gains in marketing. For him, these numbers demonstrate that AI increases efficiency, quality, and conversion capacity.

Repertoire as a basis for extracting value.

The speaker emphasized that AI doesn't turn anyone into an expert in everything. Without a solid background, professionals risk accepting incorrect answers. "The greater the background, the better the authors," he stated, explaining that prior knowledge allows for correcting and directing the technology.

Personalization as a competitive advantage

Lopes argued that humans and machines can work symbiotically. The personalization of itineraries, offers, and brands emerges as a strategic opportunity guided by consumer behavior and human sensitivity in interpreting nuances.

Dedicate time to save time.

He emphasized that many avoid technology because they find it difficult. But he assured them that the initial investment in learning it yields significant savings in daily life, reinforcing the provocative message: "Dedicate time to save time."

The abilities of the heart as a human advantage.

In closing, Lopes emphasized that the more technology advances, the more human we need to be. He reminded the audience that AI does not feel and lacks empathy, reinforcing the importance of heart skills—abilities of the heart that complement soft and hard skills.

Performance depends on the mental model.

Finally, Lopes summarized his provocations by reminding us that high performance is only possible when a repertoire, openness to experimentation, and strategic use of AI are combined, without losing humanity. He concluded by stating: "AI is a present moment, and what comes next will be defined by what each of you decides to do with it."

Reporting by: Mary de Aquino.

Photo: Courtesy of Festuris.