Argentina strengthened its presence in the Luxury Segment of Festuris with an exclusive space

What was the experience of setting up the Argentina space in the Luxury area of ​​Festuris like?

It was a very positive experience. We are delighted to have 14 co-exhibitors in this space and to have hosted a very interesting group of Hosted Buyers from Argentina, Bolivia, Paraguay, Chile, and Uruguay. The meetings are proving very productive, and both the co-exhibitors and the buyers are highlighting the quality of the offerings focused on luxury tourism.

Is this a model that could be repeated at other trade fairs?

Absolutely. One of Festuris's greatest strengths is that it has very professional organizers who are also incredibly welcoming, making people want to come back. This combination fosters trust. As partners in the Latin American market, we're very happy because they deliver on all their promises, and we also bring in people who keep their word.

What are the plans for the future?

We've already spoken with Marta about our prospects, and the idea is to expand the number of exhibitors next year. This year we're working primarily with the Argentinian market, but for the next edition, we hope to include Uruguayans and possibly Bolivians as well. One of the Hosted Buyers from Bolivia, Eduardo Achá of Tropical Tour, was delighted and is interested in opening up the Brazilian market; he already has meetings scheduled.

How did the idea of ​​creating this space come about, and what was the preliminary work like?

We are Exim Pro Tour and have strong ties to the market: Evelyn with MICE and Marcela with the Brazilian market. We've been participating in Festuris for decades and know its organizers very well. The fair is 37 years old, and we've been following it for over 30. This long history has fostered a bond of trust and affection that facilitated the entire process. The Argentine exhibitors who work with luxury products were looking for a unique space to showcase their offerings, and the fair was the ideal venue.

What motivated Argentine destinations to join this format?

The interest arose because they needed a space where luxury products could have real visibility within a trade fair highly valued for its business profile. When we proposed an exclusive area for Argentina in the luxury segment, they saw it as a clear positioning opportunity from the private sector, also supported by some destinations interested in highlighting this product line.

How did this impact the other destinations present at the fair?

Many destinations featured at Argentina's main stand visited the space and expressed their intention to participate next year. Furthermore, the four Uruguayan representatives who visited the fair showed great interest in participating, especially with luxury products, and offered us contacts for potential collaborations.

Festuris is organized into well-defined thematic areas. What does this sectorization offer?

The fair features four areas: Business & Innovation, covering the MICE sector; Weddings; LGBT; and Luxury. We believe this structure strengthens each segment, allows supply and demand to meet more precisely, and makes it easier for professionals to reach the right audience based on their specialization.

Anything else you'd like to add?

We simply want to emphasize that this exclusive format allowed us to showcase the potential of Argentine luxury products and opened new possibilities for regional collaboration. We are very pleased with the results.