Mirai launches Sarai, the new generation of AI agents for hotels

After months of development, Mirai presents Sarai, the next generation of AI agents designed to transform guest service, offering 24/7 support across multiple channels and in any language. Sarai marks a crucial evolution, moving from traditional automation-based chatbots to real intelligence applied to the hotel industry.

Source: Mirai 

Sarai operates as a super-agent capable of coordinating dozens of specialized sub-agents, who collaborate seamlessly in the background.

What can Sarai do?

Sarai is equipped with features that position it as a complete and efficient digital concierge:

● Multilingual by origin and natural understanding: It automatically supports up to 100 languages, eliminating the need for tedious translations. Its natural understanding and reasoning capabilities allow it to comprehend users regardless of how they phrase their questions, always responding in context and without requiring repetition.

● 100% conversational and multitasking: Interactions are like talking to a real person, without rigid menus or decision trees. Furthermore, Sarai can naturally answer multiple questions at once, even if they cover different topics, adapting to users' actual habits.

● Voice support and continuous availability: For those who prefer spoken communication, Sarai offers natural, human-like voice responses in 33 languages. It works without breaks, vacations, or interruptions, guaranteeing continuous service 365 days a year.

● Multichannel presence and full contextuality: Sarai is available on the web and WhatsApp, with plans to expand to Instagram and phone connectivity. It is fully contextual, remembering previous interactions within the same conversation to maintain consistency.

● Multi-hotel identity and support: Hotels can customize Sarai's name and avatar to align with their brand. Additionally, guests within a chain can easily switch conversations between different properties in a fully conversational way.

● Non-intrusive and natural integration into the website: Sarai is designed to assist and support, not to bother. For example, it hides itself during critical moments of checkout or when adding extras, prioritizing the completion of the purchase.

● Transfer to human: Sarai collects the necessary data so that the hotel team can continue the conversation without loss of context.

Native integration with the Mirai booking engine

Sarai's key difference lies in its integration as an extension of the booking engine, making it a powerful direct sales tool:

● Real-time quoting and availability: Guests can check availability and prices in real time, in their currency and with or without taxes, ensuring that the customer sees exactly the same number they will find when booking.

● Consistent accommodation information: extracts descriptions, services, photographs, room names and promotions directly from the booking engine to ensure a smooth transition to the booking process.

● Booking management: allows you to check the status of a booking and cancel it (and soon, make modifications). Mirai is already working to enable Sarai to complete the entire booking process, anticipating the Agentic AI trend .

● Traceability and measurement: Sarai provides traceable links to the booking engine, allowing the hotel to accurately measure referred users and transactions originating directly from AI agents.

More than one agent, a network of agents

Although Sarai is the public face, a network of specialized agents works behind the scenes. Each one fulfills a specific function: Mira (hotel information), Lisa (rates and availability), Aura (voice), Anna (metrics and statistics), and Uma (transfer to a human). More will be added as the service expands. Together, they guarantee a smart, reliable, and scalable service.

Powered by Intelligence, the hotel's central office

Sarai's quality depends directly on the information it uses. To address the challenge of the lack of a single source of truth in hotels (a need that CMS and CRS systems don't meet), Mirai has created Intelligence, the dedicated platform that acts as the hotel's single knowledge base.

Main features of Intelligence:

● Organization and adaptability: It uses simple structured categories and allows you to enter information in your favorite language (Spanish, English, etc., it supports more than 100) or even mixing languages, thanks to its interface that understands natural writing.

● Key enrichment process: While you can perform an initial automatic loading of website content, this only covers about 45% of potential questions. It is essential that the hotel enrich Intelligence with complete and detailed information: nearby points of interest, restaurant menus, spa menu, opening hours, and any relevant details before, during, and after the stay (e.g., how to obtain an invoice).

● Customer-driven continuous improvement: Intelligence provides a record of conversations (including voice calls) so the hotel can review interactions, especially those where Sarai was unable to respond. This input is critical: every missed response is an opportunity for improvement.

Source: Mirai 

● Metrics and insights: The platform provides comprehensive statistics on usage, category, channel, answered and unanswered questions, redirects to the booking engine and conversions, offering a clear view of performance.

Source: Mirai 

With a thorough understanding of the property, Sarai, powered by Intelligence, becomes a true digital concierge, elevating the hospitality experience.

The new direct channel ecosystem and what makes Sarai different

In a market with growing AI solutions, Sarai stands out as a native solution integrated into Mirai's comprehensive ecosystem for direct sales:

● Superior quality in responses and recommendations: Designed from the ground up as AI and backed by Mirai's decades of experience in hospitality, it avoids the rigidity of outdated systems. Intelligence's wealth of data gives it the ability to recommend local services or plans to guests seeking expert advice.

● True native integration and incentive alignment: As an extension of the booking engine, Sarai offers complete power for quoting and managing bookings. Critically, its incentives are aligned: the goal is to maximize direct bookings. Sarai is designed to assist and support, never to be intrusive or disruptive during the booking process.

● Native understanding of hotel needs: Sarai and Intelligence are built around the real challenges of the sector: rates, availability, loyalty programs, FAQs, requests during stay and recommendations.

● A single partner and guaranteed evolution: Mirai positions itself as a single point of contact for the entire direct sales strategy (website, booking engine, AI agents). Furthermore, it ensures the continuous evolution of Sarai with new features and channels, without disruptive changes.

● Future-proof: The MCP server. Intelligence is the technological and content foundation that will allow you to publish your own MCP server, ensuring that the hotel is ready to connect directly with external AI solutions such as ChatGPT, Claude, or Grok to serve content, prices, and reservations.

Source: Mirai 

In summary, Sarai is the natural extension of Mirai's philosophy: improve the guest experience, maximize revenue, and increase independence.

Technology and service, hand in hand: Mirai Omnichannel

For hotels that lack the time to populate and maintain Intelligence content, Mirai offers the Mirai Omnichannel service. This service involves a dedicated team that handles the setup, daily maintenance, and management of Sarai, allowing the hotel to leverage its full potential without dedicating additional time.

The meaning of Sarai and flexibility

Sarai was Sara's original name, a symbol of promise and what is to come. In Arabic, it means "palace," a place of welcome and hospitality. Combined with Mirai (future in Japanese), this story unites technology and hospitality. However, the hotel is free to customize its agent's name and image, as it is an extension of its own direct sales identity.

Regarding third-party integration, while Mirai focuses on its native solutions, it maintains over 200 integrations. Its philosophy is that each hotel should choose what best suits its needs, so AI agents from other companies can be used without any issues or penalties.