IBTM World 2025 in Barcelona: the epicenter of MICE tourism is already underway

IBTM World 2025 officially kicked off in Barcelona, ​​bringing together thousands of professionals from the meetings, incentives, conferences, and events industry for one of the most influential gatherings on the global calendar. According to official event information, this year's event features more than 2,500 exhibitors from over 150 countries, solidifying the city's position as a hub for innovation and networking within the sector.

Under the motto “Meet the moment,” the 2025 edition offers an agenda focused on technology, creativity, and immersive experiences. Highlights include “Exceptional Experiences,” dedicated to disruptive solutions for event design; “Event Tech & Services,” featuring specialized technology and service providers; and “Ignite,” a hub designed for startups seeking visibility and strategic connections within the industry.

For Latin American professionals, the event represents a key opportunity to identify emerging trends, expand their networks, and access destinations, suppliers, and tools that will shape the next stage of the MICE market. Furthermore, the fair's content addresses topics such as artificial intelligence applied to events, sustainability, corporate consumer behavior, and the future of incentive travel.

Although previous communications highlighted the closure of free registration, the official event website continues to offer access for attendees, buyers, and participants interested in joining during the fair days.

With a global focus and a dynamism that characterizes the event, IBTM World 2025 began with strong attendance and high expectations, consolidating itself once again as an essential space for those seeking to lead the future of the MICE sector.

Source: IBTM World