FITUR Lingua 2026 will present language as a multiplier effect for the tourism sector
Organized by FITUR in collaboration with FEDELE, the section will develop the key aspects of language tourism in a day focused on language as an educational, cultural and professional driving force
FITUR Lingua, the section specializing in language tourism at the International Tourism Fair, will hold its sixth edition at the Fair, from January 21 to 26 at IFEMA Madrid. Organized in collaboration with FEDELE (Spanish Federation of Schools of Spanish as a Foreign Language), the event will focus on language as an essential factor in the tourist experience and its capacity to generate cultural, educational, and economic value in destinations.
Under the theme 'Language as a multiplier effect for tourism', FITUR Lingua will explore the impact of language on various areas of the tourism sector. The session will take place on Thursday, January 22nd in Hall 10 of IFEMA Madrid and will bring together institutional representatives, international experts, and language teaching professionals for a program of lectures, debates, and thematic presentations.
In this way, the section will delve into a professional debate and networking environment to explore how language, its educational dimension and the associated cultural transfer can contribute to the development of language tourism and other tourism products connected with the linguistic experience.
FITUR Language: avance de programa
The program for the sixth edition of FITUR Lingua will be structured around four thematic blocks that will develop essential aspects for the progress and strengthening of language tourism from a strategic perspective.
In this regard, the first section will analyze the profile of the new language tourist and the motivations that currently influence the choice of destinations for language learning. Following this, new educational and tourism experiences that enhance the quality of destinations will be explored, with proposals that combine language, culture, and location.
The third section will focus on educational projects and international collaboration as fundamental pillars for the multiplier effect of tourism. It will highlight projects and networks that promote language learning as a means of exchange and mobility. The day will conclude with a panel discussion on the strategic opportunities and challenges of the sector and the role of cities in promoting language tourism.
Between sessions, FITUR Lingua will feature dedicated networking opportunities to foster connections between educational institutions, agencies, organizations, and industry professionals. This will provide a platform for forging new relationships, sharing projects, and building alliances that will strengthen the growth of this tourism sector.
Established in 2021, FITUR Lingua will be a key platform for strengthening the role of language on the global tourism agenda and forging new avenues for cooperation between the educational, cultural, and tourism sectors. For more information, visit the official FITUR website.
Source: FITUR.