Costa Rica strengthens its presence in the European meetings tourism market

What is the importance of the European market for Costa Rica in the MICE segment?

For us, the European market is fundamental. That's why we participate in trade shows like IBTM World and IMEX Frankfurt. We are increasingly active in Europe, supported by our agency in Spain and by the agencies that also represent us in the United Kingdom, France, and Germany. We see enormous potential in this market and want to continue expanding our presence.

Are you developing new infrastructure to meet the demand for meetings tourism?

Currently, the greatest development is concentrated in Guanacaste, where hotels such as the Waldorf Astoria and One&Only have recently opened, and other projects are on the way. There is also the possibility that a new convention center will be built by the private sector, although it has not yet been approved. As a country, we seek to have a broader offering, both in luxury infrastructure and boutique venues, ideal for exclusive and incentive groups.

How do you work with travel agents and meeting planners to attract events to Costa Rica?

We primarily offer operational support. If an organizer wants to make a site visit or participate in a familiarization trip, we provide support so they can get to know the destination. We don't buy conferences, but we do collaborate financially when necessary and provide support throughout the entire process.

Which companies make up the delegation participating in IBTM World this year?

The delegation is comprised of high-quality DMCs and hotels, all members of the Costa Rica Convention Bureau. We feature luxury brands such as Marriott, W, and Westin, as well as boutique hotels that are a great fit for incentive groups. Our goal is to showcase a premium MICE product, backed by excellent service and the hospitality that characterizes Costa Rica and the "pura vida" concept.