IHG Hotels & Resorts, one of the world's leading hotel companies, announces the opening of the Crowne Plaza Mérida, a hotel that has undergone a swift transformation designed to meet the demands of a growing segment: hybrid travelers who combine work and personal time in a single trip. Strategically located in the financial district on Paseo Montejo, just minutes from the historic center and Manuel Crescencio Rejón International Airport, this new landmark in Mérida offers an experience that integrates modernity, genuine hospitality, and the rich culture of Yucatán.
A space designed for the hybrid traveler.
In line with Crowne Plaza's renewed value proposition, which leads the way in the hybrid travel segment, the new Crowne Plaza Mérida offers versatile spaces and advanced technology that allow guests to seamlessly alternate between productivity and relaxation. Its 136 rooms, ranging from panoramic suites to standard rooms, are designed for comfort and functionality, with serene environments and details inspired by local culture that add warmth and authenticity.
Owned and operated by Sensations Inmobiliaria, this hotel is part of the city's architectural heritage and has been renovated and updated for this new chapter in its history. It features social areas and flexible meeting spaces, ideal for business meetings, conferences, or networking events, reflecting Crowne Plaza's vision of creating environments where work and personal life blend seamlessly.
The growing relevance of hybrid travel:
According to a recent IHG study, 70% of business travelers in Latin America seek experiences that seamlessly integrate work and leisure, prioritizing destinations that offer both productivity infrastructure and cultural and wellness options. Mérida, with its rich history, renowned gastronomy, and safe environment, is positioned as an ideal destination for this type of travel.
Paul Adan, Senior Vice President of Development for Mexico, Latin America and the Caribbean at IHG, commented: “We are excited to bring a new property from a renowned brand like Crowne Plaza to Mérida, an ideal destination due to its characteristics, to present its renewed value proposition for hybrid travel, based on research and data that support the growing demand for spaces that integrate work and rest.”
Sensations Inmobiliaria added: “It is our intention and commitment to the beautiful city of Mérida to breathe new life into this property, offering excellence in hospitality. To achieve this, we found in IHG and Crowne Plaza the balance we were looking for: an established brand and a specialized offering that will be a decisive factor in encouraging our guests to get more out of their trip in a destination that naturally invites exploration and discovery.”
A legacy of purposeful events,
Crowne Plaza Mérida offers five indoor meeting rooms (322 m²) and two outdoor terraces (508 m²), accommodating up to 200 guests, ideal for corporate events, social functions, and hybrid meetings. With decades of experience and thousands of square meters of meeting space in its global portfolio, Crowne Plaza is renowned for its commitment to seamless group experiences. The brand's renewed focus on hybrid travel supports guests with spaces that balance productivity, connection, and relaxation.
Experiences that connect with culture and well-being.
The rooftop on the eighth floor, with its pool and panoramic views, becomes a haven to relax after a productive day, while the Aroma Lima restaurant offers a gastronomic experience that fuses international flavors with the richness of Yucatecan culinary heritage, creating a space to enjoy and connect. Other amenities and public areas include a 24/7 gym, a business and coworking center, and parking.
Committed to innovation and hospitality,
Crowne Plaza Mérida joins IHG's global commitment to providing genuine hospitality at all times, through travel experiences that respond to new work and personal dynamics, supporting hybrid travelers with services that maximize their comfort and productivity. Its prime location and functional design position it as a benchmark in Mérida's tourism and commercial development, consolidating IHG's presence in a city that is a vibrant cultural and business center in southeastern Mexico.
IHG Hotels & Resorts offers seamless, connected experiences through IHG One Rewards, the loyalty program that unites all the brands and properties in IHG's global portfolio. This platform allows guests to collect and redeem points flexibly, access scalable benefits, and enjoy a personalized experience, regardless of their chosen destination, brand, or reason for travel.
Fuente: IHG Hotels & Resorts.