Palladium Hotel Group presents its new MICE proposal in Europe with the renovation of an iconic hotel in Ibiza
Elena Rodríguez, Regional MICE Senior Manager Europe, shares details about the opening of The Site in 2026 and reviews the group's main trends, markets and services for the groups, incentives and conventions segment
What are the main new features that Palladium Hotel Group is presenting at this edition of IBTM World?
Our big news is a new hotel opening in June 2026 in Ibiza, in Playa d'en Bossa. It's called The Site, and it previously operated under the Hard Rock Hotel Ibiza brand. We're currently undertaking a complete renovation of the building to enhance the quality of service and facilities. We'll maintain our existing capacity for events, but with a fully renovated hotel ready to host conventions.
What can you tell us about this new hotel and the infrastructure they offer for the MICE segment?
The Site is part of a new complex that also includes The Unexpected and Ibiza Gallery, an area that aims to reposition Playa d'en Bossa on the island. This complex will offer renovated spaces, dining options, and retail areas that complement the experience for groups, incentive trips, and corporate events.
What are the main source markets for your hotels in the MICE segment?
Our strongest markets are Spain, the UK, France, Italy, and Germany.
What trends have you observed in recent years and how are you adapting?
What we've seen recently is the return of medium- and long-term bookings, something that had been lost for a time when last-minute bookings predominated. In the last two years, we've noticed a clear recovery in advance planning for events.
Which destinations within the Palladium Hotel Group portfolio are most in demand for incentives and groups?
Tenerife is one of the most sought-after destinations. The Hard Rock Hotel Tenerife, for example, can accommodate up to 500 people and is spectacular for incentive trips and conventions. Ibiza is also in high demand for incentive trips, product launches, and meetings.
Do you have incentive or benefit programs for travel agents?
Yes. This year's new offering is Palladium Pro, aimed at event agents and wedding planners. When they hold an event with us, they receive points in their account that they can later redeem for stays, brunches, hotel experiences, trips, and even cash.
How do they support event organizers in their hotels?
We have expert teams at each of our hotels, including coordinators and MICE Managers, who ensure that everything contracted by the client is executed flawlessly. Their mission is to guarantee the highest level of customer satisfaction and service quality at every event.