H10 Hotels is now directly integrated with the Emerging Travel Group

Emerging Travel Group (ETG), an international travel company that operates the RateHawk, Roundtrip and ZenHotels brands, has announced a new direct collaboration with the H10 Hotels group, one of the leading Spanish hotel chains.

H10 Hotels offers travelers a wide variety of accommodations, including premium beachfront hotels, all-inclusive resorts, and contemporary luxury hotels. This collaboration encompasses more than 65 properties across its portfolio of brands: H10 Hotels, The One By H10 Hotels, Ocean Signature Resort, and H10 Horizons Collection. The company operates in 25 destinations across Europe and the Caribbean, with the majority of its properties located in Spain, Italy, Portugal, Germany, the United Kingdom, Mexico, the Dominican Republic, and Jamaica.

Previously available only through third-party providers, H10 accommodations will now enjoy direct integration, benefiting from advanced booking, payment and marketing management tools that will simplify their operations and increase their visibility.

Victoria Shamshurova, Acting Managing Director of the Wholesale Sales Division at Emerging Travel Group, commented: “Spain leads the list of most booked destinations on our platforms, with a 25% year-on-year increase in bookings to this country. To meet this growing demand and further strengthen our portfolio of directly contracted accommodations, we are constantly expanding our partnerships with leading properties in the region. The collaboration with the H10 Hotels Group is a significant milestone that allows us to offer our audience an even wider selection of high-quality accommodations. H10 Hotels Group properties have always been in high demand among our customers, and we expect this integration to further facilitate access to their inventory and enable our hotel partner to reach a broader audience and increase their bookings.”

The integration was made possible through the Spanish technology provider Connectycs. Emerging Travel Group offers its clients and partners more than 2.9 million accommodation options through direct connections and over 330 suppliers. Since 2023, the company has been actively expanding its direct supply connection strategy. Last year, the number of directly connected accommodations increased by 40%, exceeding 220,000 listings. In 2024, Emerging Travel Group reached a gross transaction value of $3.7 billion. More than 40,000 bookings were made daily through the group's platforms.

Source: Emerging Travel Group