Sectur: 15.9 million visitors toured museums and archaeological sites during the first nine months of the year
A period marked by the sustained growth of cultural tourism and the strengthening of community projects throughout the country
Mexico's Ministry of Tourism reported that museums and archaeological sites registered a total of 15.9 million visitors between January and September 2025. This figure reflects the sector's recovery, the national and international interest in the country's historical heritage, and the federal government's commitment to cultural and community-based tourism as a key component of development.
In this context, the Secretary of Tourism, Josefina Rodríguez Zamora, highlighted that archaeological sites received 7.4 million visitors during the period, comprised of 64 percent domestic tourists and 36 percent international tourists. This level of attendance represented a 2.6 percent increase compared to the same period in 2024, consolidating the upward trend in visits to the country's historical sites.
Meanwhile, museums welcomed 8.5 million visitors, with a predominantly domestic audience of 89 percent. Year-on-year growth was 16.9 percent, while the 2019 comparison showed a 2.6 percent increase, confirming the strength of these spaces as an essential part of Mexico's tourism offerings. The Secretary emphasized that this increase boosts local economies and strengthens activities linked to community-based tourism, such as the work of guides, artisans, traditional cooks, and cooperatives.
The most visited museums between January and September 2025 were the National Museum of Anthropology, which accounted for 43 percent of the total; the National Museum of History, with 24 percent; and the Templo Mayor Museum, with 4 percent. As for archaeological sites, Chichen Itza topped the list with 1.7 million visitors, followed by Teotihuacan—including its Site Museum—with 1.2 million, and Tulum, which registered 809,000 visitors.
The Ministry of Tourism reiterated its commitment to ongoing coordinated efforts with local communities, the National Institute of Anthropology and History (INAH), local governments, and the tourism sector to ensure heritage conservation, optimize visitor management, and strengthen community initiatives. These efforts aim to guarantee that the growth of cultural tourism translates into direct benefits for families and the communities where it takes place.