Technology with purpose: innovation that is transforming hotel management in Latin America

Technology is becoming a cornerstone of the hotel industry, especially given the rapid evolution of innovations like artificial intelligence. Having an integrated, efficient, and intuitively managed system has become a key competitive advantage among the wide range of resources that hotels can incorporate into their daily operations.

In this context, Property Management Systems (PMS) have become the true brain of any hotel operation worldwide. However, few offer integrations that truly set them apart from the competition.

“The Revenue Management area today depends on technology 24 hours a day. It is the most important tool we have,” highlights Marco Moreno, Senior Revenue Manager of BWH Hotels LATAM.

With over 80 years of experience in hospitality and a strong global presence, the company considers technology and its integrations to be one of its main differentiators.

In various regions, its connection with the PMS Visual Matrix is ​​already demonstrating tangible results: increased productivity and, consequently, an increase in revenue.

“We specialize in providing innovative solutions that allow you to manage all aspects of any hotel portfolio, from the PMS to cleaning and maintenance services,” explains Johnny Morin, VP of Partnerships and Enablement at Visual Matrix.

“These tools simplify operations, automate tasks, and optimize financial results, giving properties more time and resources to focus on what matters most: delivering the best guest experience.”

Perfectly integrated into the group's central reservation system, this solution guarantees efficient connectivity and consistent brand distribution across different channels, ensuring accuracy and operational consistency in hotels.

“Even more importantly,” Morin adds, “this alliance allows independent hoteliers to have an active role in strategic decision-making processes, so that their practical experiences contribute directly to the development of the tools that drive their success.”

For Marco Moreno, this technology “is transforming the way hotels operate, uniting efficiency, security and service in a single connected platform.”

Experts emphasize that integration simplifies all hotel management: the PMS centralizes the guest experience, the MOP provides visibility into cleaning and maintenance, and the Traffic Defend adds an essential layer of security and compliance, all supported by cloud scalability, which guarantees secure,
accessible, and sustainable data management.

In Latin America, the results are remarkable: nearly 80% of BWH Hotels' properties in the region already operate with this integration, reporting a significant increase in efficiency, information control, and indirect revenue growth.

In line with the standards of the leading global hospitality company, Morin concludes: “We are using technology to put people first, protecting both guests and employees, and allowing hoteliers to focus on what matters most: delivering truly exceptional service.”

Source: BWH Hotels LATAM and Visual Matrix.