Asunción is preparing for an unprecedented tourism boost with the final of the 2025 Conmebol Sudamericana Cup

The event is shaping up to be an unprecedented tourism boost, with one of the largest mobilizations in tourism, hotels and culture in recent years.

Hotel occupancy in Asunción and the metropolitan area is nearing 100%, driven by the arrival of fans, sports delegations, and international press. This high demand confirms the event's importance to the national economy, which will experience exceptional growth during these days.

In terms of economic impact, it is estimated that between 40,000 and 50,000 fans will attend the event. Regarding ticket sales, approximately 29,000 have been registered so far, of which 19,000 are for foreign fans (10,000 for Lanús supporters and 9,000 for Atlético Mineiro supporters).

The official total measurement of economic income will be carried out after the conclusion of the match between Lanús and Atlético Mineiro, based on visitor records provided by the National Directorate of Migration.

Asunción is consolidating its position as a host city for major international sporting events, this being the third time it has hosted the final of the most important tournament in the region after the Copa Libertadores.

This positioning strengthens the country's image as a competitive destination prepared to host top-level events.

As a prelude to the sporting event, on Friday the 21st, starting at 3:00 p.m., a Fan Zone will be set up on the Asunción waterfront, Avenida José Asunción Flores and Río Ypané. The space will offer music, gastronomy and activities for all fans.

This operation will be carried out in coordination with the Brazilian Federal Police, the Brazilian Highway Police, Brazilian intelligence agencies, and the Argentine Federal Police, thus reinforcing international cooperation to ensure the proper conduct of the event.

Planned tourist activities

To mark the final, the National Tourism Secretariat (Senatur), in collaboration with various Paraguayan government entities and the private sector, will promote a special program of cultural, historical, and recreational activities. The goal is to offer visitors a unique experience, allowing them to discover the richness of Asunción's identity and enjoy the city's diverse tourist attractions.

Asunción, ART and HISTORY

A guided tour of the Historic Center to explore its architectural and artistic heritage, as well as the stories held within its streets. The experience will be led by historian Carlos Von Horoch.

Meeting point, Tourist Róga-Senatur (Palma 468 between Alberdi and 14 de Mayo).

Friday, November 21st at 08:00; and Saturday, November 22nd at 15:00

Reservations: +595 971 155 415

ASU DRINK TOUR

"A tour full of flavor and adventure." A tour of top craft breweries like Sajonia, Simón Dice, Sacramento, Palo Santo, and The Hop. Includes bus transportation, visits to five breweries, a free beer at each stop, and entrance fees.

Departure, Thursday, November 20th at 6:00 PM

Departure point: Senatur (Palma 468 c/ Alberdi). Cost: G. 180,000, reservations through Touring Club, information at +595 972 439 887

CHACATOURS

A tour full of history and community life to discover the identity of the emblematic Chacarita neighborhood. Meeting point: Chaca Cultura – Chacatours (Manuel Gondra and Cauce Antequera).

Friday, November 21, at 10:00 and 15:00

Saturday, November 22nd, 10:00 AM and 3:00 PM. Reservations by phone: +595 992 440 812

ASSUMPTION SOUTH AMERICAN STYLE

Historical and architectural walking tour of the main attractions in the historic center of Asunción. Meeting point: Plaza Uruguaya (México and Mcal. Estigarribia).

Thursday, November 20, from 9:00 a.m. to 12:00 p.m. Information by phone: +595 983 981 212

FILIGREE CIRCUIT “BETWEEN THREADS OF SILVER AND GOLD”

A guided tour to discover the traditional art of filigree in Luque, led by José Acosta Aguilar. Limited spaces available. Saturday, November 22 – 9:30 AM (meeting at 9:00 AM)

Includes bus transfer and access to the artisan's workshop.

Meeting point, Turista Róga Costanera

Organized by the Municipality of Luque, Senatur, and IPA

Information at +595 983 981 212

SECRETS OF THE PALACE

Guided experience to learn about the history and heritage value of the López Palace.

Saturday, November 22 - 6:00 PM (meeting time 5:30 PM)

Meeting point: Plaza de los Desaparecidos (Paraguayo Independiente and Río Blanco). Organized by Senatur. Information at +595 983 981 212

GOOD HOST PROGRAM

As part of the event, the Good Host Program will be active throughout the week, providing assistance, information, guidance and tourist materials at strategic points such as the International Airport, the Bus Terminal and the main visitor arrival areas, highlighting the country's characteristic hospitality.

Source: SENATUR.