FITUR and SEGITTUR launch the third edition of The AI for Tourism Awards 2026 competition
The registration period is open until December 15, 2025, and the Best AI Solution of 2026 will be awarded
Artificial Intelligence has begun to play a prominent role in the tourism sector, revolutionizing the way travelers plan, book, and enjoy their trips. In response to this growing presence, FITUR and SEGITTUR are launching the third edition of the competition for technological solutions developed with Artificial Intelligence for tourism, 'The AI for Tourism Awards 2026'
It will be held in the context of FITUR Know-How & Export, in recognition of the importance that AI plays in the management of travel and the tourism sector, which in 2026 will be located in the new Knowledge Pavilion, Hall 12 of the Exhibition Centre.
Personalized experiences, booking management and customer service, chatbots, facial recognition, and translation are just some of the areas where Artificial Intelligence is present in tourism. It is precisely this penetration that motivates the organization of this competition, which aims to find the best AI-powered solutions, both nationally and internationally, developed by destinations and companies in the tourism sector to improve the tourist experience before, during, and after their trip.
This third edition will feature a single category to award the best AI solution of 2026, open to companies from all sectors of the tourism industry—hotel chains, airlines, travel agencies, etc.—as well as destinations. The deadline for submitting applications is December 15, and the awards ceremony will take place on Thursday, January 22, 2026, at FITUR Know-How & Export.
Chaired by SEGITTUR, the jury will be made up of professionals from the world of tourism and technology and will assess the degree of technological innovation, usability, improvement of the user experience in its different facets, originality and the degree of scalability.
Source: FITUR.