Hilton: 2025 Year in Review and Strategic Expansion in 2026
Following a year of exceptional growth, Hilton’s luxury and lifestyle brands continue to define a new era of travel, with a portfolio now spanning 1,000 properties and nearly 500 more in development
In 2025, Hilton’s luxury and lifestyle portfolios reached unprecedented new heights, officially celebrating 1,000 luxury and lifestyle hotels worldwide. This milestone mirrors a year defined by purposeful growth, meaningful partnerships and a confident redefinition of modern luxury. Looking ahead to 2026, Hilton is shaping its next chapter around what today’s discerning travelers are seeking most: purposeful experiences, meaningful connections and immersive journeys that transcend place.
“After a remarkable year in 2025, we’re inspired by what’s ahead for Hilton’s luxury portfolio. We have an opportunity to anticipate how travelers’ needs are evolving in 2026, whether it’s multi-generational families seeking shared experiences, solo travelers craving quiet reflection, or guests immersing themselves in the culture of a destination", Dino Michael, Senior Vice President and Global Category Head, Hilton Luxury Brands.
Global Category Head, Luxury Brands & Branded Residential, Hilton
"After a remarkable year in 2025, we’re inspired by what’s ahead for Hilton’s luxury portfolio,” said Dino Michael, global category head, Luxury Brands & Branded Residential, Hilton. “We have an opportunity to anticipate how travelers’ needs are evolving in 2026, whether it’s multi-generational families seeking shared experiences, solo travelers craving quiet reflection, or guests immersing themselves in the culture of a destination. Our focus within the luxury brand portfolio at Hilton remains on designing experiences that are elegant, purposeful, and truly unforgettable."
Source: HILTON.