Festuris presents a new visual identity inspired by the strength of human relationships
The next edition of the event is being prepared with a renewed aesthetic that reinforces its focus on authentic connection and the evolution of global tourism
The 38th edition of Festuris – Gramado International Tourism Fair – has been confirmed for November 12-15, 2026, at Serra Park in Gramado, Rio Grande do Sul. Looking ahead to this new chapter, the event unveiled its revamped visual identity, developed by GEMELO / CREATIVE, whose concept reflects next year's central theme: "Real Relationships that Build the Future." The proposal highlights the essential role of people in a sector that, even in a context of technological acceleration and artificial intelligence, continues to be based on transformative connections and encounters.
The conceptual approach of Festuris 2026 highlights that the future of tourism rests on the human capacity to create, negotiate, connect, and transform. Beyond commercial transactions, tourism is based on relationships that drive economies, foster a sense of belonging, and open new ways of experiencing destinations.
An identity that expresses presence
The new visual identity solidifies Festuris as a space for genuine connections and high-quality business, where destinations, brands, and professionals interact in a dynamic ecosystem focused on tourism development. The design combines global sophistication with human sensitivity, creating an aesthetic that conveys energy, movement, and depth.
The color palette incorporates intense reds and oranges that represent warmth and transformative power, elements associated with human connection. These colors are balanced with deep blacks and gradations, providing contrast, elegance, and a contemporary feel.
The graphic resources integrate tones that evoke vitality, layers that symbolize links, geometries inspired by the letter “F” of Festuris, superimposed textures that generate visual rhythm and a sense of dynamism, as well as an international and editorial typography that reinforces the global presence of the event.
Each segment of the festival has its own chromatic variations, ensuring a diverse yet cohesive identity.