CATA promotes regional dialogue to strengthen the authenticity and role of indigenous peoples

The Central American Tourism Promotion Agency (CATA), in coordination with Destination Original Indigenous Tourism (DO-IT) and the Indigenous Tourism Network of Panama (REDTURI), held the webinar “Development of indigenous tourism and its authenticity”, a space intended to delve deeper into the role of native communities and the construction of more responsible, inclusive and respectful models of cultural identity.

The day focused on the importance of safeguarding traditions, valuing cultural heritage, and promoting sustainable initiatives driven by the communities themselves. During the meeting, the regional context was analyzed, as well as the opportunities and challenges faced by Indigenous peoples. The need to strengthen participatory governance and design strategies that ensure authenticity, sustainability, and tangible benefits for the communities was emphasized. Best practices related to marketing, training, market access, and international visibility were also shared.

Among the speakers were Soguiguili Díaz, president and CEO of the Indigenous Tourism Network of Panama, and Gilberto Alemancia, executive director of the same organization, who shared REDTURI Panama's organizational and community experience. Jean-Philippe Le Moigne, development director of DO-IT, also participated, providing an international perspective on authenticity and sustainability. The session was chaired by Boris Iraheta, secretary general of CATA, who emphasized the importance of strengthening cooperation to promote this sector with a sustainable approach.

Central America is a network of living roots where nearly seventy indigenous peoples coexist, occupying territories that encompass approximately 40% of the Isthmus's land and sea surface. These areas safeguard more than 60% of the region's biodiversity, along with ecosystems crucial for environmental balance.

Indigenous communities preserve ancestral languages, practices, and knowledge that connect identity, nature, and community development. Within this framework, initiatives linked to these peoples serve as a bridge to honor this legacy, generate new opportunities, and promote a model based on authenticity and cultural respect.

Source: CATA