Avianca joins Sunflower with more than 3,100 employees trained in invisible disabilities

As part of its commitment to a more accessible travel experience, Avianca joined the global Hidden Disabilities Sunflower program, training more than 3,100 operational employees in serving passengers with invisible disabilities. 

This initiative aims to promote inclusion, acceptance, and understanding by discreetly and voluntarily identifying passengers wearing the sunflower lanyard, a symbol indicating they may require more time or support during their journey. Thanks to this training, nearly 60% of Avianca's operational team is now prepared to recognize the symbol, understand its purpose, and provide empathetic and respectful service, contributing to a more humane flight experience for all passengers. 

The Sunflower badge does not represent priority service, but rather a tool to promote understanding towards those living with an invisible disability. Its use is entirely voluntary and can be requested at participating airports or Avianca's Special Assistance counters. 

“Being part of the Sunflower program demonstrates our commitment to inclusion and using helpful tools to connect with travelers. Our employees are ready to assist those who may need a little extra support, making every flight an opportunity to connect with our customers. Every traveler deserves to feel safe and supported. At Avianca, we continue building an experience where the sky belongs to everyone,” said Mike Swiatek, Chief Accessibility Officer of Abra.  

“As HD Sunflower’s regional director for Latin America, I am very excited about the launch of the project for Avianca. Now, lanyard users will be recognized and will feel supported on their travels,” commented Flavia Callafange. 

During the training process, the teams learned about the different types of intellectual, psychosocial and neurodivergent disabilities, as well as inclusive communication strategies, crisis management and support for family members or companions. 

The airline is constantly improving its accessibility strategy, understanding that it is a journey and seeking advice and feedback from experts and authorities on the subject.  

This action complements other initiatives aimed at improving accessibility and the travel experience, such as "El Dorado at Your Pace," the Bogotá airport's program that also promotes more empathetic and inclusive spaces. Initiatives like these reinforce that a more accessible travel experience is a shared commitment among airlines, airports, and all industry stakeholders. 

Avianca staff are always ready to assist their customers. The airline encourages passengers to inform ground staff and onboard personnel if they have a disability or require any assistance.  

Source: Avianca.