Choose Chicago boosts its international strategy for the 2026 World Cup
A new, far-reaching initiative seeks to attract visitors from abroad, capitalize on the tourism impact of the major tournament, and consolidate an attractive urban offering beyond the official venues
As North America prepares to host one of the world's most important sporting events, Choose Chicago has launched a new global promotional initiative aimed at attracting travelers planning to visit multiple destinations during the tournament. The campaign invites international visitors to relax and enjoy a city with its own unique identity and a rich cultural scene, through the official campaign platform: https://www.choosechicago.com/soccer-kick-back-in-chicago/ .
Although the city is not on the official list of host cities, the organizers developed a specific strategy to capitalize on the expected tourist influx, estimated at more than five million attendees, including a large number of international visitors. The goal is to position Chicago as a strategic stop for those traveling between host cities or seeking complementary activities during their stay in the United States.
Kristen Reynolds, president and CEO of Choose Chicago, emphasized that the plan was designed to ensure the city and its tourism partners reap economic benefits from the international sporting event. The destination's central location, air connectivity through Midway and O'Hare airports, and a wide array of cultural, culinary, and entertainment attractions further strengthen this proposal.
Research conducted with global tourism partners indicates that many European travelers plan to stay in the United States for up to two weeks during the tournament. Within this context, there is a growing interest in so-called "halo cities": destinations that do not host games but are well-connected and offer authentic cultural experiences, curated itineraries, and local recommendations that enrich the trip beyond the sporting calendar.
With a world-class culinary scene, vibrant neighborhoods, and a diverse cultural agenda, Chicago presents itself as a complete destination. During the summer of 2026, the city will host concerts, festivals, exhibitions, and celebrations that will further enhance its appeal as a hub for sporting events. Air connections from nearby host cities, such as Kansas City and Toronto, also expand its accessibility.
As part of the 'Kick Back in Chicago' initiative, Choose Chicago developed content specifically designed for an international audience, including themed proposals, neighborhood guides, practical travel tips, and updates on key events planned for 2026. These resources are available on the campaign's official website: https://www.choosechicago.com/soccer-kick-back-in-chicago/ , conceived as a centralized space for information and inspiration.
The strategy is complemented by a comprehensive international advertising campaign designed to capture the attention of travelers eager to explore, experience, and share their journeys. The organizers state that the project aims to align the values of the sporting event—passion, connection, and culture—with the city's identity.
Looking ahead to the coming months, Choose Chicago will continue to add new content and tours as local programs develop and the tournament date approaches. The year 2026 will also coincide with two nationally significant historical milestones: the centennial of Route 66 and the 250th anniversary of the United States' independence, creating an exceptional context for tourism and Chicago's international profile.