Sustainable tourism drives accelerated growth in the global market towards 2035

The global sustainable tourism market will continue to grow rapidly over the next decade, driven by a structural shift in traveler preferences, increased environmental regulation, and the industry's commitment to more responsible practices. According to an international report published on December 19, 2025, this segment is projected to reach an estimated value of $17.8 billion by 2035, with a compound annual growth rate exceeding 20%.

The report highlights that travelers are increasingly prioritizing experiences aligned with values ​​of sustainability, well-being, and connection with local communities, which is redefining the tourism offering in many regions around the world. Ecotourism, regenerative tourism, and low-impact tourism options are among the segments with the greatest projected growth.

This advance in sustainable tourism also has a direct impact on aviation and international connectivity. Airlines, airports, and destinations are accelerating the adoption of decarbonization strategies, energy efficiency measures, and the use of sustainable fuels, in response to both market expectations and the sector's global climate commitments.

At the regional level, the growth of sustainable tourism is evident in both established destinations and emerging markets, where sustainability is positioned as a key factor for attracting investment, diversifying offerings, and strengthening long-term competitiveness. The report emphasizes that destinations that integrate environmental, social, and cultural criteria into their planning will be better prepared to meet future demand.

Looking ahead, sustainable tourism is moving from a niche segment to a strategic pillar of global tourism development, with economic, environmental and social implications for the entire travel & tourism value chain.

Source:
EIN Presswire – Green Sustainable Tourism Market Report, December 19, 2025