During 2025, Tulum added an international sports agenda that connected the destination with high-level golf, youth soccer and classic motorsports, with milestones that were hosted by Tulum Country Club and its PGA Riviera Maya course.
In golf, the Tulum Championship at PGA Riviera Maya was announced as joining the Korn Ferry Tour, operated by the PGA TOUR and recognized as the premier pathway to the highest levels of professional golf. The event also marked the return of the Korn Ferry Tour to Mexico for the first time since 2020 and the tour's debut in Tulum, integrating the destination into an international calendar that showcases the sport's most promising emerging talents.
This competitive profile expanded with the arrival of the “Shootout at PGA Riviera Maya,” an NCAA Division II tournament held from September 28-30 at the Tulum Country Club, which positioned the Riviera Maya as
a showcase for the next generation of golfers in an ecosystem where the sport coexists with an educational and international focus. The NCAA comprises more than 500,000 student-athletes who compete for approximately 1,100 institutions, a breeding ground that has historically nurtured high-performance sports in the United States.
The international presence continued in November with the arrival of the Women's Amateur Latin America (WALA)—organized by The R&A and the ANNIKA Foundation—which was held for the first time in Mexico at PGA Riviera Maya. The tournament featured the participation of legends Annika Sörenstam and Lorena Ochoa, who accepted the invitation to become the first Latin American woman to be an Honorary Member of The Royal and Ancient Golf Club of St Andrews / the R&A.
In the training axis, the U10 category of the educational football program linked to the Real Madrid Foundation reached an international milestone by being crowned champion in the World Challenge held in Madrid (April 15–18), a meeting that brought together more than 1,000 girls and boys, 72 teams and 23 countries.
In motorsports, the 2025 Rally Maya Mexico kicked off in Tulum as part of its 11th edition, featuring 80 classic cars and a route of over 1,000 kilometers through southeastern Mexico. To mark its start in the destination, the event added
pre-rally activities and a welcome program, expanding the range of experiences for participants and guests.
Taken together, these sporting milestones that marked 2025 are part of a coordinated effort to promote Tulum, in line with the tourism promotion efforts of the destination driven by local and national authorities.
Looking ahead to 2026, Tulum Country Club and PGA Riviera Maya will continue to project the destination as a leading sports and residential destination in the Caribbean, with actions that, in 2025, allowed it to be named Best Golf Course in Mexico 2025 and Best Golf Real Estate Venue in Latin America 2025 by the World Golf Awards, in addition to the TripAdvisor Travellers' Choice 2025.
Source: Tulum Country Club and PGA Riviera Maya.