Longer trips, higher spending and emerging destinations: the trends shaping global tourism in 2026

The beginning of 2026 brought clear signs of the evolution of global tourism. In various markets, travelers are finding new ways to maximize their free time, extending short breaks and prioritizing higher value-added experiences—a trend reflected in both domestic and international travel.

One of the most visible factors is the increase in spending per traveler. The recovery of confidence, coupled with better planning, is driving sustained growth in bookings for accommodation, recreational activities, and tourism products, with a clear preference for options that combine comfort, experiences, and flexibility.

Meanwhile, emerging destinations are gaining prominence. Secondary cities, regions near major urban centers, and destinations with cultural identity, natural beauty, or unique offerings are capturing travelers' attention, easing pressure on traditional destinations and expanding the global tourism map. This trend is evident in Asia, Europe, the Middle East, and also in Latin America, where less crowded destinations are beginning to establish a strong presence.

Road trips and self-guided tours are also showing sustained growth. Car rentals and scenic routes are becoming increasingly popular options for those seeking independence, a connection with nature, and more personalized experiences, especially for family trips or short and medium-distance journeys.

Regarding traveler profiles, families continue to be a key driver of demand, with a marked preference for higher-category hotels and resorts with comprehensive services. At the same time, younger generations are driving the growth of travel motivated by specific experiences, such as cultural events, shows, theme parks, and unique activities, reinforcing the trend toward more experiential tourism.

Internationally, longer vacation periods are boosting the recovery of international travel. Short-haul destinations continue to lead the way in demand, although long-haul travel is showing a gradual recovery, with growing interest in non-traditional markets and new regions of the world.

In this context, 2026 is shaping up to be a year of consolidation for a more diverse, flexible, and experience-oriented tourism, where travelers prioritize the value of the trip over quantity, and where destinations that manage to differentiate themselves will have greater opportunities for growth.

Source
Fliggy – 2026 New Year Holiday Travel Trends Snapshot
Paradigm Consulting