19.5 million people visited museums and archaeological sites in Mexico in the first 11 months of 2025

“The increase in visitors to museums and archaeological sites confirms that culture is one of the great drivers of tourism in Mexico, as well as being a fundamental tool for regional development, generating well-being, and strengthening our identity,” emphasized the Secretary of Tourism of the Government of Mexico, Josefina Rodríguez Zamora.

The head of the Ministry of Tourism (Sectur) specified that, according to data from the National Institute of Anthropology and History (INAH), during this period the archaeological zones of Mexico received 9 million visitors, of which 63% were national and 37% foreign, representing an increase of 3.2% compared to the same period in 2024.

The report also indicated that, during the first eleven months of the year, the country's museums registered 10.5 million visitors, with 89% being domestic tourists and 11% international tourists. This number represents a 16% increase compared to the period from January to November 2024.

Rodríguez Zamora highlighted that these results reflect the growing interest of national and international visitors in Mexico's rich cultural heritage, recognized worldwide for its diversity, historical value, and ancestral legacy, which positions the country as one of the world's leading cultural and tourist destinations.

He noted that, between January and November 2025, the museums with the highest visitor numbers were the National Museum of Anthropology, which accounted for 43% of total visits; the National Museum of History, with 23%; and the Templo Mayor Museum, with 4%.

Regarding archaeological sites, the most visited during the same period were Chichen Itza, with 2 million visitors; Teotihuacan with its Site Museum, with 1.6 million; and Tulum, with 980,000 visitors.

Source: SECTUR.