Miami is preparing to host Cosmoprof North America, the continent's leading B2B beauty trade show

Miami and Miami Beach will become the epicenter of the beauty industry by hosting the prestigious Cosmoprof North America Miami trade show, taking place from January 27-29, 2026, at the newly renovated Miami Beach Convention Center. This three-day event will bring together the most influential brands, key decision-makers, and the latest innovations across the entire beauty ecosystem, including finished products and the supply chain, solidifying Miami as a world-class destination for large-scale events.

Cosmoprof North America

Cosmoprof is recognized worldwide as the leading business-to-business (B2B) trade fair for the beauty industry. It is an unparalleled platform where over 800 leading and emerging brands showcase their latest launches, from skincare and makeup products to hair, nail, and fragrance solutions. The event is a trendsetter, offering attendees a firsthand look at the future of the industry, cutting-edge technology, and the innovations shaping the global market.

An essential event for the beauty industry

Cosmoprof North America is designed for distributors, retailers, manufacturers, salon and spa owners, and industry executives looking to discover the next big trends, establish strategic connections with industry leaders, and find new suppliers to expand their businesses. Attending the show presents a unique opportunity to connect with thousands of exhibitors from around the world, participate in educational seminars with experts, and experience firsthand the innovations that will drive business growth.

“Miami is uniquely positioned to serve as a bridge between North America and Latin America,” said Liza Rapay, Vice President of Cosmoprof North America. “Its cultural diversity, business infrastructure, and international connectivity make it an ideal location for Latin American buyers and brands looking to connect with beauty leaders in the United States and around the world.”

Miami: The Gateway to the Americas

Latin America remains one of the fastest-growing and most influential beauty markets globally and a strategic priority for Cosmoprof North America. For the 2026 Miami edition, approximately 15% of total attendees are expected to come from Latin America, with strong participation from Mexico, Colombia, Guatemala, Brazil, Honduras, Argentina, Ecuador, and Peru.

Leading regional retail groups such as Falabella, Centro Cuesta Nacional, and Almacenes Siman view the trade show as a key destination for expanding partnerships with American and international beauty brands, further strengthening Cosmoprof North America Miami's role as a central meeting point for cross-border business.

The selection of Miami as the host city for an event of Cosmoprof North America's caliber reaffirms the city's position as a global business hub and preferred entry point for Latin American companies. With extensive air connectivity, a multilingual business environment, and a strong base of international trade professionals, Miami offers unparalleled accessibility for attendees from across the Americas and beyond.

“On behalf of the Greater Miami Convention & Visitors Bureau, we are proud to welcome the beauty industry leaders to Cosmoprof North America,” said David Whitaker, president and CEO of the GMCVB. “This event will not only generate a significant economic impact for our community, but it also highlights our destination’s ability to host world-class events. We are ready to offer all attendees an exceptional experience that blends high-level business with Miami’s unparalleled hospitality and lifestyle.”

In addition to its logistical capabilities, Miami's vibrant cultural environment, luxury hotels, and renowned culinary scene offer unparalleled added value for attendees. This synergy between business and lifestyle solidifies the destination as the preferred choice for global organizations, guaranteeing not only the success of the event but also a memorable experience for all participants.

Source: Greater Miami Convention & Visitors Bureau (GMCVB)