Grupo Piñero will present its new strategic vision and the balance of the first year of its alliance with Hyatt at FITUR 2026

Grupo Piñero will be present at FITUR 2026 in Hall 3, Stand 3B03, with an agenda focused on sharing the main progress made in the last year and the roadmap for its business lines. The company will attend the fair with a presentation centered on the evolution of its strategic vision, the consolidation of key alliances, and the unveiling of new initiatives that reinforce its commitment to sustainability, culture, and innovation in the tourism sector.

Within this framework, the company will reinforce its sustainability agenda with the activation of Sustainability 360º, which for the first time at FITUR will be deployed across all its activities under a verifiable and certifiable approach to measure and reduce the carbon footprint associated with its presence at the fair and contribute to a positive impact.

The initiative integrates measures in five areas: social action (inclusion criteria in hiring and team training), responsible catering (locally sourced products and local suppliers), sustainable mobility (transfers between the hotel and the trade fair), stand construction (sustainable and certified materials, reduced structure to minimize impact), and measurement, reduction, and offsetting of the carbon footprint. In addition, the stand will incorporate a digital counter that will display in real time the carbon footprint generated by the Group's presence at the trade fair, collecting data on team travel, stand energy consumption, and materials used. Once FITUR concludes, the information will be consolidated to calculate the total footprint, and the offsetting process will begin.

A journey to the new horizon of Grupo Piñero | Wednesday, January 21 at 11:00 AM

FITUR will be the chosen venue to host a milestone that will mark a turning point in the group's strategy. The event, which will take place on Wednesday morning, will be led by Encarna Piñero and will represent the official start of this new phase.

During the event, Grupo Piñero will unveil the pillars of its new strategic vision, its corporate positioning, and the roadmap that will guide the group's development in the coming years.

In addition to offering a glimpse into the group's new horizon, the event will provide attendees with a unique experience, unusual in the context of a trade fair like FITUR. This experience, designed to foster well-being and gratitude, is conceived as a gesture of appreciation towards its stakeholders following the celebration of Grupo Piñero's 50th anniversary.

Joint venture review with Hyatt | Wednesday, January 21 at 12:00 PM

During the fair, the company will also hold a joint press conference with Hyatt to present the results of the first year of their joint venture, with the participation of Encarna Piñero, Global CEO of Grupo Piñero and president of Bahia Principe Hotels & Resorts; Javier Aguila, President of Hyatt's Inclusive Collection globally, and Julio Pérez, CEO of Bahia Principe Hotels & Resorts.

Following the announcement of this strategic alliance last year, this meeting will serve to analyze the milestones achieved in the expansion and growth of Bahia Principe Hotels & Resorts, as well as to outline the roadmap that will continue to enhance the offering under international standards of excellence.

Fourth Edition of the “Most Eco-Friendly” Awards | Thursday, January 22 at 12:00 PM

Sustainability will remain a key focus with the 4th edition of the "Most Eco-Friendly" awards ceremony on the morning of Thursday, January 22nd. This recognition honors partners and companies that promote sustainable initiatives in the tourism sector. New this year are three categories aimed at Key Opinion Leaders, influencers, and key opinion leaders, with the goal of amplifying the awards' multiplier effect on best practices.

In this fourth edition, Grupo Piñero marks a new impetus in the evolution of its awards, expanding its scope and recognizing profiles that promote sustainability from different fields.

The ceremony will feature a speech by Andrés Roselló, Chief Sustainability Officer of Grupo Piñero, and the Piñero Family will be in charge of presenting the awards.

Presentation of the Co-creators of the new Barrio Hotel Site | Thursday at 1:00 PM

Another highlight will be the presentation of the new Terreno Barrio Hotel, located in Palma de Mallorca, a distinctive project that marks the group's entry into the urban segment and represents a commitment of the Piñero family, independent of Bahía Príncipe Hotels & Resorts.

The event, conceived as a “Co-creators Presentation”, will feature Lydia Piñero, Head of Wealth Management at the group's Family Office, Nabil Aguilera, Hotel Director, and the participation of Rafa Roses from Estudio Roses, and Paloma Hernaiz and Jaime Oliver from the architecture studio OHLAB!

The event will include an initial experiential part led by chef Gabriel Conti, head of the exclusive Destape Restaurant (Terreno Barrio Hotel), who will prepare a selection of tapas to introduce the project's gastronomic proposal and its connection to local identity.

During this event, this innovative project, born as a tribute to the El Terreno neighborhood and the essence of Mallorca, will be unveiled. More than just a hotel, it is a vibrant space that connects past and present, where local culture, sustainability, art, and gastronomy become unique experiences for travelers and residents alike, redefining hospitality with authenticity, design, and social commitment, inviting visitors to discover Palma from a different perspective: that of its soul.

Soltour at FITUR 2026 | Friday at 12:00 PM

Soltour will attend FITUR 2026 reinforcing its position as a key player in reducing seasonality and promoting responsible tourism, fostering dialogue aimed at building more diversified and sustainable tourism models. In this context, and following its victory in the competition organized by the Club de los 60 de Castilla y León, the company will host a roundtable discussion focused on the main challenges and opportunities of reducing tourism seasonality, with a particular emphasis on the potential of senior travel as a lever for promoting more balanced tourism throughout the year, connecting the perspectives of government agencies, destinations, and the private sector.

Encarna Piñero, moderator at the 13th Exceltur Forum

As a prelude to FITUR, Encarna Piñero, CEO of Grupo Piñero, will participate in the 13th Exceltur Forum as moderator of the panel “Implications of the New Global Geoeconomic Context on Tourism,” a debate focused on how international dynamics are reshaping the sector and its growth prospects. The panel will feature Gabriele Burgio (President of Alpitour), Steve Heapy (CEO of Jet2holidays), Javier Águila (President of Hyatt's Inclusive Collection globally), and Marco Sansavini (President of Iberia LAE).

Source: Grupo Piñero.