Artificial Intelligence redefines talent management in the hotel industry

Generative Artificial Intelligence is making significant strides in the hotel industry and is already generating structural changes in how executives are recruited and selected. This is revealed in a new study by HSMAI, a global association dedicated to the development of hospitality and tourism professionals, especially in areas such as Sales, Marketing, Distribution, and Revenue Management.

The report, titled “How Generative AI Is Reshaping Executive Hiring in Hospitality” and published by the HSMAI Foundation, analyzes the concrete impact of these technologies on executive hiring processes. Among the key findings is a 60% to 80% reduction in workloads related to research, market mapping, candidate identification, and information organization, which significantly accelerates selection times.

According to the study, AI is primarily used as a strategic support tool. By automating repetitive operational tasks, recruitment teams can focus on key aspects such as in-depth profile analysis, alignment with organizational goals, and the quality of the final decision. This allows them to maintain or even improve productivity without expanding their teams.

Another significant impact is the expansion of the talent pool. The use of AI facilitates the identification of high-potential professionals beyond traditional career paths in the hotel industry, focusing on skills, behaviors, and cultural affinity, rather than solely on prior experience in similar roles. This approach fosters more diverse and higher-quality selection processes.

The report also highlights improvements in interview structuring, thanks to the use of more consistent and personalized models for each position. AI helps design scripts aligned with the specific needs of each company, increasing comparability between candidates and strengthening decision-making.

Far from replacing the human factor, the study emphasizes that Artificial Intelligence enhances recruiters' strategic vision and improves the quality of hires. Concrete benefits include a better match between executive and position, greater clarity of expectations, and stronger organizational alignment.

The report concludes that, in this new scenario, in addition to experience and training, skills such as digital literacy, analytical capacity, and leadership in hybrid environments where people and technology coexist are becoming increasingly important. The adoption of AI thus marks a profound shift in how the hotel industry prepares and selects its leaders for the future.

Fuente
HSMAI Foundation