Palladium Hotel Group and BookinGuru join forces to personalize the guest experience
The collaboration has allowed for a 32% increase in bookings of experiences and rentals made directly by guests, without the intervention of reception staff
BookinGuru, the platform that connects guests with curated local experiences and car rental/ride services within a unique brand ecosystem, and Palladium Hotel Group, have launched a pilot program at the hotel company's Ibiza hotels with the aim of raising the level of personalization of the stay.
Thanks to this collaboration, guests can access and directly book carefully selected experiences and rental services offered by each hotel in real time. The platform enhances concierge services by incorporating an efficient booking tool, allowing staff to focus on higher-value guest interactions, while guests enjoy the flexibility to manage their own experience bookings through the online channel.
This alliance consolidates Palladium Hotel Group's leadership in guest experience by leveraging BookinGuru's technology and artificial intelligence to offer personalized services and activities through a dynamic and real-time updated catalog, positioning hotels as authentic local travel guides or agents.
BookinGuru's technology also allows the group's hotels in Ibiza to generate additional revenue beyond room sales, maintaining complete control over reservations, payments, and commissions from a single integrated platform. The tool centralizes all hotel suppliers with immediate availability, optimizing operations and simplifying the management of ancillary services. Through its intelligent analytics module, hoteliers access unified information on reservations, performance, reviews, and customer behavior from a corporate dashboard.
For guests, the platform provides easy access to a curated selection of local experiences and services, with personalized recommendations, customer reviews, and immediate availability for booking.
Following the initial pilot program, launched in May 2025, the results confirm the solution's efficiency and scalability. Palladium Hotel Group hotels have achieved more streamlined operations, greater guest autonomy, and a significant increase in commission revenue from services and experiences. Specifically, 32% of bookings are now made directly by guests, without requiring intervention from the reception team, allowing staff to focus on tasks that have a greater impact on the guest experience.
In the case of TRS Ibiza Hotel, the impact has been particularly notable, with an increase of up to three times in revenue from services within the hotel during the first year.
Ben Schleifer, co-founder and CEO of BookinGuru, commented, “Working with Palladium Hotel Group has been both exciting and significant for the platform’s growth. Aiming for a more streamlined operation, the hotel company decided to implement BookinGuru’s solution to centralize service providers, simplify workflows, and enhance the guest experience. Each hotel was integrated within two to three weeks, quickly connecting with key local providers. The result is a single platform that brings together over 90% of the local offerings, with most services available for immediate booking by both front-line staff and guests, making each hotel a trusted local partner for exploring the destination. The impact has exceeded expectations: Palladium Hotel Group has significantly reduced its operational burden, increased guest autonomy, and generated additional revenue streams.”
José Hernandez, Global Brand Delivery & Operational Innovation Director of Palladium Hotel Group, comments, “At Palladium Hotel Group, we believe in innovation as a key driver of the guest experience. Our collaboration with Booking.com allows us to offer a more personalized, agile service that aligns with the expectations of today's traveler, while simultaneously optimizing our operations and reinforcing the role of our hotels as local landmarks in each destination.”
A product with sustainable growth,
BookinGuru has exceeded all expectations since its launch, with daily bookings across all categories — transfers, car hire, boats, experiences, tickets, tours, cruises and ferries — demonstrating strong demand for a unified and frictionless platform.
Looking ahead to 2026, the platform will take another step forward with the launch of Co-Pilot Concierge, the AI-powered travel planner that will allow each guest to plan their stay in an even more personalized way, accessing carefully selected services and experiences at the destination.
Source: Belvera Partners.