PJR International Travel and Europamundo: an alliance that drives growth in the United States
PJR International Travel maintains a relationship of more than 24 years with Europamundo, an alliance built on trust, consistency and a shared vision of tourism as an experience that must be carefully designed
PJR was also Europamundo's first representative in the United States, marking the beginning of the brand's development in this market. Over the decades, their partnership has evolved and strengthened, giving way today to a second generation at the helm of PJR, which continues to lead the company with the same values that defined its beginnings, adapting to new market dynamics without losing its essence.
This generational continuity has allowed PJR to combine experience, in-depth product knowledge and an innovative approach, which has been key to sustaining and strengthening Europamundo's presence in the US market.
Currently, PJR International Travel is the exclusive representative of Europamundo in the state of Florida, a strategic role that makes the company the official channel through which all Europamundo tour bookings in this market must be made. This representation guarantees not only an organized and efficient operation, but also close support for travel agencies, ensuring that the product is marketed with the necessary knowledge, guidance, and backing.
The growth of Europamundo Vacaciones in the United States, and especially in Florida, is closely linked to the sustained work that PJR has developed over the years. Through a strategy focused on supporting the sales channel and strengthening the brand in the market, PJR has actively contributed to Europamundo's positioning and expansion in the region.
Beyond sales, PJR has taken on an educational and strategic support role for travel agencies, helping them understand the product, sell it more effectively, and grow alongside a strong brand like Europamundo. This long-term vision has been crucial in achieving sustained results and organic growth in the US market.
Today, the alliance between PJR International Travel and Europamundo continues to project itself into the future, with the aim of further strengthening the brand's presence in the United States, focusing on innovation and a close relationship with the distribution channel.
Source: Europamundo Vacaciones.