Pricetravel Holding will participate in FITUR 2026 with a focus on strategic alliances and international expansion
During the event, the group's agenda will include meetings with European destination promotion agencies, with a special focus on Spain, as well as meetings focused on hotel contracting and strengthening its B2B wholesale distribution ecosystem
PriceTravel Holding, a tourism group specializing in travel distribution, will participate in the International Tourism Fair (FITUR) 2026, which will be held from January 21 to 25 in Madrid, with an agenda focused on strengthening strategic alliances and generating new business opportunities in international markets.
The company's presence will take place within the framework of the 46th edition of FITUR, one of the main global meetings of the tourism sector, which will bring together more than 250,000 professionals from more than 150 countries, according to data from the organization.
During the trade show, PriceTravel Holding will be represented by more than ten executives from its various business units, who will hold over 300 meetings with representatives from hotel chains, independent hotels, airlines, travel agencies, wholesalers, and tourism offices. The agenda will include meetings with European destination promotion agencies, with a special focus on Spain, as well as meetings geared towards hotel bookings and strengthening its B2B wholesale distribution ecosystem.
Participation in FITUR follows a 2025 of sustained growth for the group, driven by the expansion of its international presence and the strengthening of its value proposition.
In parallel, PriceTravel Holding advanced in the development of its technological infrastructure and in the expansion of its product portfolio through agreements with relevant players in the tourism sector, with the aim of improving efficiency in distribution and the shopping experience.
“FITUR is a key space for strengthening business relationships and advancing our international growth strategy,” said Rafael Durand, COO of PriceTravel Holding. “Our priority is the continuous evolution of the group’s distribution strategy through sustained investment in technology, with the goal of offering robust solutions aligned with the needs of the global market.”
With over 25 years of experience, PriceTravel Holding operates a comprehensive distribution model, integrating B2C and B2B retail channels with more than 28,000 travel agents, a B2B wholesale channel, and a B2B2C channel with over 300 affiliated companies. Currently, the group markets more than 500,000 tourism products and distributes its offerings in over 190 source markets, with a strong presence in Latin America, the Caribbean, the United States, and Europe.
With its participation in FITUR 2026, PriceTravel Holding continues its strategy of developing and strengthening its distribution capabilities through investment in technology and automation, aimed at creating scalable and efficient solutions for the various players in the tourism industry in the markets where it operates.
Source: PriceTravel Holding