Meliá Hotels International reaffirms its leadership as the most attractive company to work for in the tourism sector
The company reinforces its commitment to talent, consolidating its position as a benchmark in Employer Branding in Spain and internationally
Meliá Hotels International has once again topped the Merco Talento España 2025 ranking, now in its 20th edition, as the most attractive company to work for in the tourism sector. This achievement reflects the company's strong commitment to a corporate culture that, backed by more than 70 years of history, puts people at the center, promoting their development, well-being, and diversity, and creating opportunities that strengthen its value proposition as a leading employer.
Furthermore, Meliá holds the Top Employer Enterprise certification, which confirms it as one of the best employer brands internationally, reinforcing its position in a context of increasing competition for talent, especially in the tourism sector.
As Gabriel Escarrer, president and CEO of the hotel group, stated: “Attracting and retaining talent has become one of the main strategic challenges for the tourism sector. At Meliá Hotels International, we respond to this challenge by consolidating a strong employer brand and offering a differentiated value proposition for our teams, which is why we are very proud to continue receiving this recognition year after year.”
Merco Talento: the thermometer of Employer Branding in Spain
In a constantly evolving job market, the ability to attract and retain talent has become the true competitive advantage. Merco Talento España 2025 is the leading monitor that maps the Employer Branding ecosystem in Spain.
This year, Merco Talento processed 53,020 surveys, cross-referencing data from 13 different information sources and 6 evaluations. From the opinions of more than 31,000 employees to the analysis of 573,978 digital mentions, the monitor offers a 360º view of what it means today to be a "business magnet for talent."
New this year, this edition has integrated for the first time the expectations of 4,163 job seekers and 21 heads of university employment departments, capturing the real pulse of those about to enter the market.
Merco has been evaluating the reputation of companies, leaders, and institutions since 2000 and has become the leading provider of reputation studies in Latin America. The ranking methodology has been independently reviewed by KPMG.
Source: Meliá Hotels International.