Civitatis lands at FITUR with a new app and consolidates its growth in Latin America with a 30% increase

In the lead-up to FITUR 2026, Civitatis, the world's leading marketplace for experiences, guided tours, and excursions in Spanish and Portuguese, and following the recent announcement of its new CEO, Andrés Spitzer, the Spanish company presents solid growth prospects for 2026, with Latin America growing by over 30%, along with the launch of its new app as a key lever to boost its global expansion.

The new app has been developed with a clear ambition: to redefine the way travelers plan, experience and remember their trips, becoming a true travel companion focused on the traveler and the journey as a whole.

An app focused on travel and the traveler: finally, travel at the center

Civitatis' new app breaks with the traditional model of purely transactional applications. Its approach is both trip-centric and traveler-centric: it goes beyond simply selling activities to accompany the traveler before, during, and after their trip, enriching their experience with relevant and personalized suggestions.

Within the new app, Civitatis will progressively roll out an innovative trip planner and an integrated view of the itinerary, which will help travelers discover activities, points of interest, restaurants, transfers and complementary experiences that fit naturally with their route and travel context.

Civitatis thus positions itself in a unique space within the sector: it doesn't compete in travel logistics, but rather in the emotional and experiential dimension of tourism, the one that transforms each trip into a unique memory. All of this is supported by a robust and largely invisible operational layer, designed to guarantee availability, competitive prices, and consistent execution throughout the entire journey.

“My Trips”: a single space for the entire trip
The organizational core of the app is “My Trips”, a single space where travelers can centralize all their bookings in a clear and accessible way, even offline, including activities and additional services for the traveler and the trip, such as transfers, insurance and other complementary services.

This unified approach addresses one of the main points of contention for today's traveler: fragmented information across multiple platforms. The entire journey lives in one place, structured, intuitive, and always available.

“The launch of our new app marks a turning point for Civitatis, establishing a solid technological and conceptual foundation that supports our growth, reinforces our position as a leader in destination experiences, and improves the connection between supply and demand. It reflects our ambition to grow globally by putting the traveler and the journey at the center, using technology to truly improve the way people experience their trips,” says Andrés Spitzer, CEO of Civitatis.

Spitzer adds: “'My Trips' is at the heart of a frictionless travel experience. From inspiration to booking and support during the trip, the app—which will continue to evolve over time—is designed to accompany the traveler at every stage of their journey, helping them make better decisions and enjoy each destination more.”

Growth in 2026: Latin America as a strategic lever

The launch of the new app comes at a time of strong growth for Civitatis, with Latin America consolidating itself as one of its main strategic drivers for 2026.

The company anticipates growth exceeding 30% in the region, driven by three main pillars:

A dominant expansion of the B2B channel, supported by a network of more than 23,000 agencies and the strengthening of key strategic alliances.

A social-first strategy, in a region where up to 90% of travel inspiration originates from social platforms such as TikTok, Instagram and YouTube.

Local presence and talent on the ground, with teams in Mexico, Brazil, Argentina and Colombia, which allow the experience to be adapted to local markets, payment methods and the needs of partners and travelers.

Technology and supply: fewer options, better decisions

In parallel, Civitatis will continue to lead the digitization of a sector that remains largely offline in the area of ​​tours and activities, bringing technology, visibility and efficiency to the entire ecosystem.

Investment in technology will remain a strategic priority. Without disclosing specific figures, Civitatis will continue to allocate resources to evolving its architecture, automating processes, and developing AI-powered solutions, both to enhance the traveler experience and to empower its partners.

At the same time, the company is reinforcing its curated marketplace DNA. Instead of prioritizing volume, Civitatis focuses on an extremely selective catalog, backed by over 5 million verified reviews and an average rating of 9.1/10. This data feeds its algorithms and ensures consistently high-quality experiences.

This philosophy is reinforced by the growth of new strategic verticals, such as ticketing and private tours, which are increasingly in demand by travelers.

Summarizing this vision, Spitzer concludes: “With this launch, we are not only introducing a new app, but also laying the foundation for our future growth. The new platform connects supply and demand more effectively than ever before, elevates the level of personalization, and solidifies the company's position as a key technology player in the travel experience sector. Our mission is to transform the way people travel: to inspire, organize, and support them at every stage of their journey, all in one place.”

In the lead-up to FITUR 2026, Civitatis' new app is presented as a true turning point for the sector - a tool designed not only to book, but to experience each trip better - and will be rolled out progressively throughout 2026, with continuous updates and the gradual incorporation of new features and developments.

Source: Civitatis.