Global tourism regained momentum and ended 2025 with more international travelers

International tourist arrivals increased by 4% in 2025 compared to 2024, with approximately 1.52 billion tourists registered globally, almost 60 million more than the previous year. 

This growth reflects a return to pre-pandemic growth trends, where international tourism typically grew by around 5% annually. High demand for travel persisted despite inflation in tourism services and the uncertainty generated by geopolitical tensions. 

Europe, the region with the most arrivals, recorded some 793 million tourists; Africa was the region with the greatest relative growth at 8%, especially in North Africa; Asia and the Pacific recovered with a growth of 6%, although they are still below the levels of 2019; and the Americas grew around 1% with variations between subregions. 

In addition, many specific destinations, such as Brazil, Egypt, Morocco, and Seychelles, recorded double-digit increases in arrivals. 

Tourism spending also increased, with international tourism receipts estimated at US$1.9 trillion and sector exports at US$2.2 trillion. According to the UN Tourism Secretariat, this positive trend is expected to continue through 2026 if economic conditions remain stable and lagging markets fully recover.

Source: UN Tourism.