WOWist AI Audiovisual, winner of the The AI ​​for Tourism Awards 2026 competition organized by FITUR and SEGITTUR

The WOWist AI Audiovisual solution, developed by WOWIST, has been the winner of the third edition of the 'The AI ​​for Tourism Awards 2026' competition, organized by FITUR and SEGITTUR in the context of FITUR Know-How & Export, which is held from January 21 to 23 in the Knowledge Pavilion of the International Tourism Fair.

A total of 20 solutions developed with Artificial Intelligence have been submitted to the competition, whose applications have been evaluated by a jury of AI experts based on five criteria: degree of innovation, usability, improvement of the tourist experience, originality and scalability.

WOWist AI Audiovisual, Winning Solution.
WOWist AI Audiovisual has won the third edition of the competition. Its solution acts as an immersive virtual guide available 24/7 via WhatsApp or web (no downloads required). Thanks to AI, it adopts the persona of historical figures or local experts to converse with visitors in their own language and answer their
questions in real time.

Its distinguishing feature is its format: its responses are not just text, but audiovisual experiences with voiceovers, videos, and AI-generated historical reenactments. The jury valued the network's scalability for rural destinations, as well as the solid innovation in conversational co-piloting.

Finalists among the 20 solutions submitted to the competition:
The three finalists were Sport4DIS, a free app that allows users with reduced mobility to access a database of parking spaces across Europe, enabling them to check their location, local regulations, report incidents, and add new spaces. The solution is based on artificial intelligence, IoT sensors, and secure validation of the EU Blue Card.

Data and Management of Tourist Flows with AI is a tourism AI platform that combines: curated local knowledge and a proprietary AI engine trained in sustainability and authenticity, and an advanced visitor behavior analysis system to generate 100% personalized itineraries, reduce overcrowding and offer destinations real-time qualitative data on interests, motivations and routes followed by travelers.

Fast Innovation Tourism is a smart platform powered by generative AI that enables destinations, tourism companies, guides, and entrepreneurs to quickly, affordably, and data-drivenly create, validate, and launch new tourism experiences. The platform provides step-by-step guidance from the initial idea to a market-ready tourism experience: potential analysis, user definition, value proposition, experience design, narrative, validation experiments, and downloadable materials.

SEGITTUR and FITUR have launched this initiative because Artificial Intelligence has begun to play a prominent role in the tourism sector, revolutionizing the way travelers plan, book and enjoy their trips.

Among the different areas in which Artificial Intelligence is present in tourism we can mention the personalization of experiences, the management of reservations and customer service, chatbots, facial recognition or translation.

Source: IFEMA MADRID.