Costa Rica promotes a differentiated promotional strategy for its main markets at FITUR
William Rodríguez, Costa Rica's Minister of Tourism, explained at FITUR how the country is working with specific plans for Europe, the United States, Canada, and Latin America, with the goal of consolidating its international positioning
What are Costa Rica's expectations and objectives at FITUR?
The main objective is to promote and position Costa Rica as the ideal tourist destination in the Americas. FITUR is a key platform for reinforcing the country's visibility and strengthening its presence in key source markets, within a context of sustained growth in tourism.
What plans and strategies does Costa Rica have for this new season?
Costa Rica is developing specific plans for each of its priority markets. There are differentiated strategies for Europe, the United States, Canada, and Latin America, allowing for the adaptation of promotion, marketing, and messaging to the characteristics and behavior of each market.
This segmented approach seeks to maximize the impact of promotional actions and strengthen the destination's competitiveness in a year that is proving to be particularly dynamic for the country's tourism industry.