Bey Tours DMC presents its products and reinforces its commitment to the Latin market

Could you tell us a little about the objective of participating in this event?

Our main goal is to showcase our two products: guaranteed departures from Europe and Morocco, as we have a second DMC in Marrakech.
This is our fourth year participating and the first time we have our own bus, so it's also the first time we're coming under the name Bey Tours.

Could you give us an overview of last year and what your goals are for this new season?

Compared to last year, I can say that clients are much more focused not only on European destinations but also on cultural experiences, wellness, excursions, and more.
This year, the main characteristic is that they are combining not only Europe but also North Africa.
So, for us, it's a significant achievement because we have both DMCs, and we're very happy with the team. It's a major milestone for the company to have our own stand and be able to showcase everything we have to offer Spanish-speaking clients.

Which markets or areas are strategic for you?

Number one, Latin America, with a focus on Mexico. This year we're making a strong entry into Brazil through our local representative, so we'll be present in São Paulo in a few weeks.
Number two, Canada and the United States.
Number three, India.
And finally, the French-speaking market, primarily France, but also Belgium and Canada, in their French-speaking segment.

Of the destinations you manage, which ones are you seeing being chosen more by tourists?

On the one hand, there are destinations in the United Kingdom, Scotland, and Ireland, which are experiencing high demand.
On the other hand, there's Alpine Europe, encompassing the Swiss, Italian, and French Alps, with particular interest in tours linked to Christmas markets.

We're at the first event of the year, what's next on your promotional schedule? What other events of this magnitude will you be participating in?

We always start with FITUR, as it's our main market. From there, we participate in OTM Mumbai, which represents our third market. Then we'll be present at WTM London and ITB Berlin, and we finish the calendar with our participation in Frankfurt.
In total, we have around seven additional trade fairs, although FITUR is positioned as the most relevant due to its reach in the Spanish-speaking market, along with other major international events in the sector.