Buenos Aires consolidates its position as a MICE hub in Latin America and redefines the map of corporate events

Buenos Aires is experiencing one of the strongest periods in its history as a destination for meetings, incentives, conferences, and exhibitions (MICE). With an expanding international agenda and an infrastructure prepared for highly complex events, the city is establishing itself as one of the leading MICE hubs in Latin America, attracting organizations, companies, and professional associations from around the world.

According to the latest ranking by the International Congress and Convention Association (ICCA), Buenos Aires ranked first in the Americas for the number of international congresses organized, consolidating a sustained leadership over time and with a direct impact on the local economy.

A strategic economic engine

Meetings tourism represents one of the highest value-added segments for the city. According to data from the Buenos Aires City Tourism Board, these types of events generate longer stays, higher average spending, and significant economic benefits for sectors such as hotels, restaurants, transportation, and professional services.

Unlike traditional tourism, the MICE visitor combines professional activity with cultural and urban experiences, strengthening Buenos Aires' international positioning as a global business city.

Infrastructure, connectivity and urban experience

One of the key factors behind this growth is the city's operational capacity, which boasts an extensive network of hotels with ballrooms, convention centers, specialized suppliers, and regional and international air connectivity.

Added to this is a difference that is difficult to replicate: a vibrant urban identity, with cultural, gastronomic and entertainment offerings that enrich the experience of attendees before, during and after each event.

Sheraton Buenos Aires, a benchmark for large-scale events

In this context of sustained growth, the Sheraton Buenos Aires Hotel & Convention Center is consolidating itself as a key space for corporate events and large-scale congresses in Argentina.

Strategically located in the Retiro district, just steps from the financial center and with direct access to the city's main attractions, the hotel offers over 8,360 m² of event space, with 13 ballrooms and more than 20 configurable areas for meetings, conventions, trade shows, and professional gatherings. Among these, the Libertador Ballroom stands out, with a capacity for over 1,200 people, depending on the configuration.

The proposal is completed with a five-star gastronomic service, designed for banquets and tailor-made corporate experiences, ample parking facilities and recently renovated Superior category rooms, aligned with criteria of comfort, premium hospitality and sustainability.

The hotel's experience in managing complex events, its international standard of service, and the integration between accommodation, gastronomy, and networking spaces explain why organizers and companies choose it repeatedly.

As Buenos Aires reinforces its role as a regional events capital, the Sheraton Buenos Aires functions as a true hub within the hub, a point of convergence where business, knowledge and urban life come together.