Panama innovatively integrates its gastronomic and cultural offerings at FITUR 2026

Panama is participating in the 46th edition of FITUR, held until January 25 in Madrid, with a proposal that combines gastronomy, culture, and technology. Through a stand located in Pavilion 3, Visit Panama (PROMTUR) and the Panama Tourism Authority (ATP) are presenting a sensory experience designed to create a cultural and emotional connection with visitors.

Panamanian gastronomy takes center stage with demonstrations led by chef Rachel Pol Policart, renowned for fusing international techniques with local ingredients. These displays position the country's cuisine as one of the main attractions of the stand and reflect its growing international profile, evidenced by the presence of Panamanian restaurants on the extended list of Latin America's 50 Best Restaurants. This is further bolstered by Panama City's recognition as a UNESCO Creative City of Gastronomy.

Another highlight is Geisha coffee, an emblematic product of the country and considered one of the most highly valued worldwide. Guided tastings are offered at the stand, allowing visitors to learn about its origin, varieties, and processing methods, solidifying Panamanian Geisha as a benchmark in the specialty coffee market.

The cultural dimension is enhanced by the presence of the Emberá indigenous community, which showcases its ancestral art and traditions. In addition, there are performances of traditional dances and displays of typical costumes, offering an authentic glimpse into Panamanian customs.

The space is completed with an immersive 360° experience, which integrates a sensory tunnel and virtual tours using virtual reality technology, inviting visitors to explore the country's natural and cultural richness in an immersive way.

“FITUR is a fundamental platform for Panama, as it allows us to forge new strategic alliances, strengthen air connectivity, and increase our international visibility. Our goal is to position the country as an authentic destination that responds to the demands of European travelers, who prioritize genuine experiences, contact with nature, and a strong local identity,” highlighted Gloria De León, Panama’s Minister of Tourism.

Panama, nature and heritage

Panama City blends modernity and tradition with its historic Old Town, a UNESCO World Heritage Site, while the country offers rainforests, pristine beaches, and exceptional biodiversity. Among its attractions are Darién National Park and the Bocas del Toro archipelago, renowned destinations for ecotourism and adventure.

Connectivity with Europe

Air connectivity between Europe and Panama remains strong. From Spain, Iberia and Air Europa operate direct flights to Panama City from Adolfo Suárez Madrid-Barajas Airport. These are complemented by nonstop connections from Paris, Amsterdam, and Frankfurt via Air France, KLM, and Condor, further strengthening access to the destination for the European market.